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'SNL' Articles

Apple Teaming Up With 'Saturday Night Live' for Upcoming Ad Spot

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety. The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the carrier, which will be written by "Weekend Update" anchor Colin Jost and will star Kenan Thompson. Apple's ad "will look different" than the Verizon ad, according to Variety. Apple has struck a deal with NBC to have "Saturday Night Live" create commercial content slated to appear in a few weeks' time. The show's work for the large consumer-electronics company will look different than its Verizon efforts, according to two people familiar with the situation. Apple did not respond to queries seeking comment.Saturday Night Live is teaming up with brands like Verizon and Apple to create custom content in the hopes of making the show both more appealing to advertisers and more compelling to watch live. The show has been seeing a surge of popularity in the months following the U.S. presidential election, thanks in large part to Alec Baldwin's role as Donald Trump. Teaming up with Saturday Night Live will be new territory for Apple. Most of the company's ads are made in house or through longtime ad agency partners. The Verizon Saturday Night Live spot will air on April 8th and April 15th, while Apple's ad spot will come somewhat later in the month or in early

NBC Launches Extensive 'SNL' App Ahead of 40th Anniversary Special

NBC Entertainment today launched a "Saturday Night Live" app which allows fans to browse a catalog of the show's entire forty season-run, eventually learning each user's particular tastes and favorites and subsequently curating videos and sketches for them to view (via Entertainment Weekly). The app launches a few days before the show's big 40th season premiere this Sunday, and NBC promises the impressive app contains nearly every single sketch the show has done over the decades it's been on the air, amounting to about 5,500 sketches from 800 episodes. The network also says it'll keep the app updated beyond the 40th season premiere with new skits and moments from the newest episodes being uploaded to the app following each new episode of the season. Perhaps the most impressive aspect of the app is that, once it gets a feel for the kind of sketches, music videos, and parody commercials a user enjoys watching, it'll begin personalizing the experience for each user. Those wanting to search for particular sketches, actors, or characters can do just that, too, if looking for a particular aspect of the long-running sketch comedy show. One of the current cast members, Kyle Mooney, voiced behind-the-scenes support of the app, telling Entertainment Weekly the cast and crew plans to use the app to more efficiently research past sketches when working on new material for the show. As a plus, the SNL app also comes with a keyboard that, when granted access within an iPhone's General settings tab, allows users to send SNL-themed emojis to friends. SNL can be downloaded