Musical.ly


'Musical.ly' Articles

Musical.ly's iPhone App Gets Redesign, Profile Videos, and Similar Video Suggestions

Social video app Musical.ly has been updated to version 6.0.1 today, bringing a few notable additions like a refresh to the overall design of the app, a new section that suggests videos users might like to watch, and updates to profile pages (via Variety). Musical.ly, which launched in 2014, rose in popularity thanks to its focus on user-created lip-sync videos. The app allows anyone who downloads it to pick from a library of songs -- now sourced through Apple Music -- then record, edit, and share a short video to the app, and to other social media sites. That core concept remains, and users can now upload a profile video that lasts about six seconds to represent themselves when others visit their profile on Musical.ly. The app has also added Twitter as a site where users can share their clips, coming in addition to YouTube and Instagram. Musical.ly is also host to a large collection of videos that its 215 million users can browse and watch, spanning genres like comedy, beauty, fashion, sports, vlogs, food, and animals. Original short-form videos have also been created through partnerships with NBCUniversal, Hearst, and Viacom. This expansion of its video platform side has led to the new video curating feature, called "similar musical.lys" in the app's new update. The changes are an effort to expand the app's user base beyond its teenage-focused demographic, according to Musical.ly president Alex Hofmann, with the video recommendations aimed at new users who might download the app to watch videos, but not have had much use for Musical.ly's other social and

Musical.ly in Talks With Viacom and NBCUniversal to Create Original Programming

Popular entertainment social network Musical.ly is in talks with media companies including Viacom and NBCUniversal to make original programming, according to people familiar with the matter (via Bloomberg). The company is said to be seeking content for its music video sharing platform that is "participatory and interactive" rather than feeling heavily produced, with a view to broadening its appeal beyond music, to potentially include comedy and sports. Founded in August 2014, Musical.ly has surged in popularity among U.S. teenagers, and claims over 100 million users globally. The app allows users to filter, edit, and broadcast short video clips with song snippets, some of which are provided by Apple Music as part of a licensing deal in exchange for promoting the streaming service within the app. The Shanghai company also owns live streaming app Live.ly, group video chat Squad, and video messaging app Pingpong. Musical.ly follows Facebook, Snap, Twitter, YouTube, and Apple in the race to produce original video programming online, with digital companies seeking to aggressively compete in the growing digital media market. NBCUniversal has already partnered with Musical.ly for the 2017 Billboard Latin Music Awards and is reportedly in talks with the startup to develop more Hispanic-focused entertainment. Hearst's Seventeen magazine also recently announced its intention to make a video series focused on fashion and beauty for Musical.ly. In related news, Musical.ly is set to launch a new feature next week that will allow users to create face masks, similar to

Apple to Provide Song Snippets for Music Video App Musical.ly

Apple is teaming up with popular music video app Musical.ly to promote Apple Music, reports Recode. Apple will soon provide song snippets and clips to the service, which is designed to let users create and share their own music videos. Apple Music content will be replacing content from UK-based provider 7digital as soon as tomorrow. Through the partnership with Apple, and with Apple's access to licensing deals, Musical.ly will be able to expand the number of countries where it is available from 30 to 120. Musical.ly, which calls itself an entertainment social network, has been around since August of 2014, but has recently seen a surge in popularity among teenagers. In exchange for the right to use Apple Music content, Musical.ly will promote the Apple Music service to its users and will let Apple Music subscribers listen to full songs within the Musical.ly