Amazon Go


'Amazon Go' Articles

Amazon Opens Checkout-Free 'Amazon Go' Grocery Store to the Public in Seattle

Amazon today opened up its checkout-free grocery store "Amazon Go" to the Seattle public, continuing a plan that the company says has the potential to "dramatically alter brick-and-mortar retail" (via Reuters). The new grocery store experience begins when customers walk through a turnstile and scan the Amazon Go app on their iOS [Direct Link] or Android device, which notifies the system that the customer is now in the store and shopping. Then, when they pick up an item and add it to their basket, cameras in the store and weight sensors on shelves associate each product to the customer who picked it up, and adds it to a virtual shopping list. This tallies all of the items picked up by any one customer (and items returned to shelves are deducted from the total), so when they're done shopping all that needs to be done is to walk back out of the store through the turnstile. Amazon Go then charges the credit card users previously synced to the app and sends a receipt to the app's inbox, replacing the need to stand in a traditional checkout line. Gianna Puerini, vice president of Amazon Go, said in an interview that the store worked very well throughout the test phase, thanks to four years of prior legwork. “This technology didn’t exist,” Puerini said, walking through the Seattle store. “It was really advancing the state of the art of computer vision and machine learning.” “If you look at these products, you can see they’re super similar,” she said of two near-identical Starbucks drinks next to each other on a shelf. One had light cream and the

'Amazon Go' Stores Will Let You Grab Groceries and Go, No Checkout Needed

Apple customers may be familiar with the option of walking into an Apple retail store, purchasing a product with the Apple Store app, and walking out without checking out or even speaking to a single employee, and now Amazon seeks to one-up that experience with a new concept called Amazon Go. Amazon Go provides a checkout-free shopping experience that, to the naked eye, looks exactly like shoplifting. After scanning a smartphone upon entering a store, the app automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. Amazon Go says the app utilizes computer vision, sensor fusion, and deep learning, allowing customers to simply take what they want and go with no checkouts or lines required. Shortly after, Amazon will charge a customer's Amazon account and send a receipt, meaning that, unlike the Apple Store app, shoppers do not even need to be in the store during the actual payment process. Amazon did not provide any further details, so beyond that it remains unclear exactly how the process works. For now, Amazon Go is limited to Amazon employees in the company's beta program, while only one Amazon Go food store in the company's hometown of Seattle—at 2131 7th Ave—currently supports the app. Amazon Go will open to the public in early 2017, possibly signaling the app's expansion to other stores. All customers need is an Amazon account, a supported smartphone, and the free Amazon Go app. Amazon informed MacRumors the app will likely support iPhone, and presumably Android-based smartphones as