On iPhone 16 models, Visual Intelligence lets you use the camera to learn more about places and objects around you. It can also summarize text, read text out loud, translate text, search Google for items, ask ChatGPT, and more. And thanks to the latest iOS 18.4 update from Apple, iPhone 15 Pro models can now get in on the action, too.

Apple Visual Intelligence
Until recently, ‌Visual Intelligence‌ was a feature limited to iPhone 16 models with a Camera Control button, which was necessary to activate the feature. However, Apple in February debuted the iPhone 16e, which lacks Camera Control and yet supports Visual Intelligence. This is because the device ships with a version of iOS that includes Visual Intelligence as an assignable option to the device's Action button.

Apple later confirmed that the same Visual Intelligence customization setting would be coming to iPhone 15 Pro models via a software update. That update is iOS 18.4, and it's available now. If you haven't updated yet, you can do so by opening Settings ➝ General ➝ Software Update.

After your device is up-to-date, you can assign Visual Intelligence to the device's Action button in the following way.

  1. Open Settings on your iPhone 15 Pro.
  2. Tap Action Button.
  3. Swipe to Visual Intelligence.

settings

Pressing and holding the Action button will now activate Visual Intelligence. Note that you can also activate Visual Intelligence using the new button option in Control Center. Here's how.

  1. Swipe down from the top-right corner of your iPhone's display, then long press on the Control Center.
  2. Tap Add a Control at the bottom.
  3. Use the search bar at the top to search for Visual Intelligence, or swipe up to the "Apple Intelligence" section and choose the button.
  4. Tap the screen to exit the Control Center's edit mode.

control center

Using Visual Intelligence

The Visual Intelligence interface features a view from the camera, a button to capture a photo, and dedicated "Ask" and "Search" buttons. Ask queries ChatGPT, and Search sends an image to Google Search.

visual intelligence buttons
When using Visual Intelligence you can either snap a photo using the shutter button and then select an option, or you can select an option in live camera view. You cannot use photos that you took previously.

To learn about everything that you can do with Visual Intelligence, be sure to check out our dedicated guide.

Top Rated Comments

cicalinarrot Avatar
8 months ago
I'd title this "$1000 phones from a year ago still not outdated, bad luck for $900 phones buyers"
Score: 11 Votes (Like | Disagree)
bhirt37 Avatar
8 months ago
Visual intelligence, what a joke. Unless I am missing something, all this feature does is upload an image to either ChatGPT or Google image search, depending on the button. What amazing things you are doing apple. These billions invested in ai are paying off!!
Score: 9 Votes (Like | Disagree)
youteonduty Avatar
8 months ago
technically you can get all these features on all the phones running upto date ios but apple decided not too as idea is to sell new hardware
Score: 6 Votes (Like | Disagree)
almostinsane Avatar
8 months ago

You’re missing something. It’s in-device processing.
How is it on device if it sends the image to google and the query to Chatgpt?
Score: 5 Votes (Like | Disagree)
lelisa13p Avatar
8 months ago

The beta period for Apple I will be longer than expected
I'm patient. I can wait. These days the thrill of a Beta for me isn't what it once was.
Score: 5 Votes (Like | Disagree)
Ctrlos Avatar
8 months ago
Apple Intelligence gets some stick (largely for a set of useful or quaint OS features) but Visual Intelligence is brilliant.

Yes it relies on ChatGPT to do much of the heavy lifting but this doesn’t require an account and is no different to using Google as the search engine in Safari.

I’ve used it for all sorts of things from asking what an unknown food in the market might taste like to how to calculate Young’s Modulus of some tensile testing samples at work. On a recent trip to Spain I used it to visually translate nearly everything I came across.

Yes it’s Google Lens for the iPhone. But it’s only a purposeful button hold away at all times and the swishy gradient animations are look slick.
Score: 4 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version of its Apple Intelligence webpage has been updated at the bottom to list "M2 or later" Mac models as eligible for the AI features, replacing the long-standing "M1 and later" requirement....