On iPhone 16 models, Visual Intelligence lets you use the camera to learn more about places and objects around you. It can also summarize text, read text out loud, translate text, search Google for items, ask ChatGPT, and more. And thanks to the latest iOS 18.4 update from Apple, iPhone 15 Pro models can now get in on the action, too.

Apple Visual Intelligence
Until recently, ‌Visual Intelligence‌ was a feature limited to iPhone 16 models with a Camera Control button, which was necessary to activate the feature. However, Apple in February debuted the iPhone 16e, which lacks Camera Control and yet supports Visual Intelligence. This is because the device ships with a version of iOS that includes Visual Intelligence as an assignable option to the device's Action button.

Apple later confirmed that the same Visual Intelligence customization setting would be coming to iPhone 15 Pro models via a software update. That update is iOS 18.4, and it's available now. If you haven't updated yet, you can do so by opening Settings ➝ General ➝ Software Update.

After your device is up-to-date, you can assign Visual Intelligence to the device's Action button in the following way.

  1. Open Settings on your iPhone 15 Pro.
  2. Tap Action Button.
  3. Swipe to Visual Intelligence.

settings

Pressing and holding the Action button will now activate Visual Intelligence. Note that you can also activate Visual Intelligence using the new button option in Control Center. Here's how.

  1. Swipe down from the top-right corner of your iPhone's display, then long press on the Control Center.
  2. Tap Add a Control at the bottom.
  3. Use the search bar at the top to search for Visual Intelligence, or swipe up to the "Apple Intelligence" section and choose the button.
  4. Tap the screen to exit the Control Center's edit mode.

control center

Using Visual Intelligence

The Visual Intelligence interface features a view from the camera, a button to capture a photo, and dedicated "Ask" and "Search" buttons. Ask queries ChatGPT, and Search sends an image to Google Search.

visual intelligence buttons
When using Visual Intelligence you can either snap a photo using the shutter button and then select an option, or you can select an option in live camera view. You cannot use photos that you took previously.

To learn about everything that you can do with Visual Intelligence, be sure to check out our dedicated guide.

Top Rated Comments

cicalinarrot Avatar
9 months ago
I'd title this "$1000 phones from a year ago still not outdated, bad luck for $900 phones buyers"
Score: 11 Votes (Like | Disagree)
bhirt37 Avatar
9 months ago
Visual intelligence, what a joke. Unless I am missing something, all this feature does is upload an image to either ChatGPT or Google image search, depending on the button. What amazing things you are doing apple. These billions invested in ai are paying off!!
Score: 9 Votes (Like | Disagree)
youteonduty Avatar
9 months ago
technically you can get all these features on all the phones running upto date ios but apple decided not too as idea is to sell new hardware
Score: 6 Votes (Like | Disagree)
almostinsane Avatar
9 months ago

You’re missing something. It’s in-device processing.
How is it on device if it sends the image to google and the query to Chatgpt?
Score: 5 Votes (Like | Disagree)
lelisa13p Avatar
9 months ago

The beta period for Apple I will be longer than expected
I'm patient. I can wait. These days the thrill of a Beta for me isn't what it once was.
Score: 5 Votes (Like | Disagree)
Ctrlos Avatar
9 months ago
Apple Intelligence gets some stick (largely for a set of useful or quaint OS features) but Visual Intelligence is brilliant.

Yes it relies on ChatGPT to do much of the heavy lifting but this doesn’t require an account and is no different to using Google as the search engine in Safari.

I’ve used it for all sorts of things from asking what an unknown food in the market might taste like to how to calculate Young’s Modulus of some tensile testing samples at work. On a recent trip to Spain I used it to visually translate nearly everything I came across.

Yes it’s Google Lens for the iPhone. But it’s only a purposeful button hold away at all times and the swishy gradient animations are look slick.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...