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Probendi Articles

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Apple Being Sued in Europe Over 'iWatch' Ad Campaign on Google

Tuesday July 14, 2015 10:04 am PDT by
Irish software development studio Probendi is suing Apple in a Milan court for using its "iWatch" trademark in Europe as part of a Google AdWords campaign, reports Bloomberg. Apple has been paying for sponsored links on Google in an attempt to redirect users that search for "iWatch" to the Apple Watch website, in order to avoid missing out on customers that search for the wrong product name.“App...