Brand Intimacy

By MacRumors Staff

Brand Intimacy Articles

millennial brands apple

Apple Earns Top Spot as 'Most Intimate Brand' for Millennials

Friday March 9, 2018 6:08 am PST by
MBLM this week published part of its Brand Intimacy 2018 Report, with the preliminary findings focusing on responses from millennials and other young age groups. MBLM surveyed 6,000 consumers and performed 54,000 brand evaluations across 15 total industries in the United States, Mexico, and the United Arab Emirates in order to discover which brands had the deepest emotional connections with...