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RIP, MacBook Ultra

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M5 MacBook ProApple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.

The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple would expand its lineup of "Ultra" products this year was off the mark.

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MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
Read Full Article • 111 comments
Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...
Read Full Article • 89 comments
iPad mini 7 Review Thumb 1 sans text

Apple Expected to Release New Products on Next Four Fridays

Sunday October 18, 2026 11:01 am PDT by
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new...
Read Full Article • 77 comments

Top Rated Comments

anthony13 Avatar
anthony13
1 week ago
Ultra Pro Touch (max).
Score: 14 Votes (Like | Disagree)
Schizoid Avatar
Schizoid
1 week ago
It HAS to be the G5 Powerbook right?
I’m ready… finally… here we go!
Score: 11 Votes (Like | Disagree)
L
Lounge vibes 05
1 week ago
Duh.
This has been known for months.
Score: 9 Votes (Like | Disagree)
azentropy Avatar
azentropy
1 week ago
MacBook Pro Electric Boogaloo
Score: 8 Votes (Like | Disagree)
Basic75 Avatar
Basic75
1 week ago
Again, why care about the name if it is the OLED MacBook we have been talking about and come to expect?
Score: 6 Votes (Like | Disagree)
jdawgnoonan Avatar
jdawgnoonan
1 week ago
Ultra never made sense anyway. Newly redesigned MacBook Pros that include Touch is what I have always assumed (provided that the rumors around touch screens are accurate).
Score: 6 Votes (Like | Disagree)
Read All Comments
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