Everything We Know About OpenAI's Planned iPhone Rival - MacRumors
Skip to Content

Everything We Know About OpenAI's Planned iPhone Rival

OpenAI is developing a smartphone intended to compete directly with the iPhone, in what appears to be a significant departure from the company's previously stated hardware strategy. Here's everything we know so far.

OpenAI Smartphone Feature
Analyst Ming-Chi Kuo published his findings in late April following supply chain checks, describing the device as an "AI agent phone" built around a continuous, context-aware interface rather than individual apps. Kuo argued that the smartphone is the only device that captures a user's full real-time state, including location, activity, communication, and context, making it uniquely suited to AI agent inference.

He said fully controlling both the operating system and the hardware is the only way for OpenAI to deliver a comprehensive AI agent service, and that AI agents will fundamentally shift how people interact with a phone, moving the focus from launching individual apps to completing tasks through a seamless interface.

Specifications

OpenAI's phone is said to use a customized version of MediaTek's Dimensity 9600 processor, built on TSMC's N2P node in the second half of 2026. Kuo initially named both MediaTek and Qualcomm as chip partners but has since said MediaTek appears "better positioned to become the sole processor supplier."

Luxshare Precision Industry is believed to be the exclusive manufacturing partner. Separately, Kuo reported that Sunny Optical has secured component orders for two OpenAI devices, including the smartphone. This is likely for the camera module.

The device's headline known hardware specification today is its image signal processor, which includes an enhanced HDR pipeline intended to improve real-world sensing through the camera. It is also said to use two AI processors for handling different tasks simultaneously, such as vision and language processing, along with fast memory and storage and security features to isolate processes.

What About Jony Ive's Devices?

The phone represents a notable reversal in OpenAI's publicly stated strategy. The company's hardware ambitions had previously been described as centered on non-phone form factors developed with former Apple design chief Jony Ive, whose startup io Products OpenAI acquired for $6.5 billion in May 2025. Ive and CEO Sam Altman had specifically said they did not want to build a device with a screen, with Altman describing a prototype to employees as "the coolest piece of technology that the world will have ever seen."

The first product from that collaboration was delayed out of 2026 and has since been identified as a smart speaker with an integrated camera, priced between $200 and $300 and expected to launch in early 2027. Other devices reportedly in development include smart glasses, a smart lamp, and potentially earbuds, though those products are further out on the roadmap and some could be cancelled.

OpenAI has also been aggressively recruiting from Apple's hardware ranks, hiring over 40 former Apple employees. The hires include former Apple designers Evans Hankey, Tang Tan, and Scott Cannon, prompting Apple to offer its iPhone Product Design team retention bonuses of up to $400,000 in restricted stock units to counter the poaching.

Timeline

Mass production of OpenAI's smartphone was originally believed to be targeted for 2028, but Kuo has since revised that expectation to the first half of 2027. The accelerated timeline is said to reflect OpenAI's planned IPO, where a compelling hardware product could strengthen the company's investor narrative, as well as intensifying competition in the AI agent phone category. Kuo projects combined 2027 and 2028 shipments could reach around 30 million units if development stays on track.

What Does It Mean for Apple?

If the broader hardware lineup ships, OpenAI will be a direct competitor to Apple across several product categories. Apple is rumored to be developing smart glasses, AirPods with cameras, an AI pendant, and a smart home hub with enhanced Siri capabilities. On the day Kuo published his initial report, Altman posted on X that it "feels like a good time to seriously rethink how operating systems and user interfaces are designed."

Tag: OpenAI

Popular Stories

chatgpt logo

ChatGPT in Siri 'Persistently Underperforming,' Says OpenAI

Wednesday September 23, 2026 5:15 pm PDT by
OpenAI saw disappointing results working with Apple to integrate ChatGPT in Siri, according to court documents filed [PDF] in its ongoing legal fight with Elon Musk's company SpaceXAI (xAI at the time the lawsuit was filed). Apple added ChatGPT to Siri in December 2024, but users had to go through a multistep opt-in process, which added a layer of friction. By January 2025, OpenAI said the...
gpt 6 intelligent ui

ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers

Wednesday October 7, 2026 3:26 pm PDT by
OpenAI today introduced Intelligent UI, a new feature that will let ChatGPT answer questions with "fully interactive user interfaces." OpenAI says everyday answers will be more visual, and the feature will make it easier for users to understand complicated topics. ChatGPT responses will include graphics, tappable buttons, forms, charts, diagrams, and other interactive experiences. Sample...
openai logo teal

OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers

Tuesday September 22, 2026 1:58 pm PDT by
OpenAI today launched GPT–6 Sol and GPT–6 Luna, two new models that follow GPT–6 Astra. OpenAI says the new models were developed using methods similar to Astra's for improvements in professional work, factuality, coding, computer use, and alignment. GPT–6 Sol is for everyday work, and it costs less than Astra. GPT–6 Luna is an even cheaper model. Luna is optimized for fast...

Top Rated Comments

19 weeks ago
Nope. No. Just no.
Score: 47 Votes (Like | Disagree)
SilmarilFinder Avatar
19 weeks ago
If there is one thing we definitely know, it’s that device will be a privacy nightmare.
Score: 33 Votes (Like | Disagree)
adamdaniel Avatar
19 weeks ago
Maybe I lack vision, but I just don't see a future where this is a success.
Score: 28 Votes (Like | Disagree)
19 weeks ago

Altman posted on X that it "feels like a good time to seriously rethink how operating systems and user interfaces are designed."
Yeah, stop throwing away all the good things we had and ******tifying everything.
Score: 27 Votes (Like | Disagree)
iSmoggie Avatar
19 weeks ago
It’ll bomb and finish off OpenAI.
Score: 24 Votes (Like | Disagree)
arthurgd3 Avatar
19 weeks ago

Maybe I lack vision, but I just don't see a future where this is a success.
No vision required to guarantee this will be DOA, assuming it even releases.
Score: 20 Votes (Like | Disagree)
Latest Stories
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
2 minutes ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
56 minutes ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
2 hours ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
2 hours ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
3 hours ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
3 hours ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
3 hours ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
4 hours ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
5 hours ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
9 hours ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
18 hours ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
19 hours ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
21 hours ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
21 hours ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
22 hours ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
23 hours ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
23 hours ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
23 hours ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
1 day ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
1 day ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
1 day ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
1 day ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
1 day ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
1 day ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
1 day ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
9 hours ago
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
8 hours ago
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
2 days ago
Google's SynthID AI Detector is Now Available to Everyone
Google's SynthID AI Detector is Now Available to Everyone
2 days ago
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
2 days ago