Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer Engagement - MacRumors
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Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer Engagement

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Apple today launched its new all-in-one Apple Business platform, debuting the refreshed Apple Business web portal and accompanying app.

Apple Business hero
Apple Business aggregates several of Apple's prior business-focused products, like Apple Business Essentials, Apple Business Manager, and Apple Business Connect. The service offers organizations a unified platform for managing devices, employees, communications, and customer engagement across the Apple ecosystem.

Companies can take advantage of built-in mobile device management tools (MDM) for configuring device settings, security policies, available apps, and user groups from one location. With a simplified "Blueprints" option, employers can preconfigure devices purchased from Apple or authorized retailers with settings and apps for zero-touch deployment. Employees can use Apple Business to install work-related apps, request support from employers, and contact colleagues through a company directory.

Managed Apple Accounts provide "cryptographic separation" between personal and work data, so employees don't need to deal with multiple devices. Provisioning can be automated with providers like Google Workspace and Microsoft Entra ID.

Apple Business includes integrated email, calendar, and directory services linked to custom domains, plus customer engagement tools. Businesses can manage how their brand and locations show up across Apple services using brand profiles in Safari, Siri, and Spotlight, branded communication in Apple Mail, order tracking in Wallet, customizable place cards in Apple Maps, Tap to Pay branding, and more.

Apple is gearing up to introduce ads in ‌Apple Maps‌ this summer, and ads can be purchased through Apple Business. Businesses can create ads that show up at the top of search results in Maps and in a Suggested Places feature coming in iOS 26.5. Ads will be limited to the U.S. and Canada at launch.

Apple Business is available in over 200 countries and regions. It is a free service for new and existing users, with optional paid add-ons for more iCloud storage and AppleCare+ and no monthly fees for device management. Apple is discontinuing Apple Business Essentials, Apple Business Manager, and Apple Business Connect now that its unified Apple Business platform is available.

The Apple Business companion app and email, calendar, and directory features require iOS 26, iPadOS 26, or macOS 26.

Tag: Apple Business

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Top Rated Comments

N
nt5672
22 weeks ago
And in other news, 18 months later, the revenue and profit don't meet Apple's high standards and they are pleased to announce that the Apple Business platform has been cancelled. Why? Well because that's what they did the last few times they tried this.

Apple is and always will be a consumer company. Apple's core values do not match the needs of businesses, which require stability and transparency. They just don't understand business needs. Apple is a consumer fashion company, nothing more.
Score: 10 Votes (Like | Disagree)
T
TriBruin
22 weeks ago

And in other news, 18 months later, the revenue and profit don't meet Apple's high standards and they are pleased to announce that the Apple Business platform has been cancelled. Why? Well because that's what they did the last few times they tried this.

Apple is and always will be a consumer company. Apple's core values do not match the needs of businesses, which require stability and transparency. They just don't understand business needs. Apple is a consumer fashion company, nothing more.
That is why anyone that needs to manage more than a handful of devices will not be migrating from Jamf, Mosyle, or Intune (although they should migrate from Intune.)

From what I have looked at, this is a good option for SMB organization that need light touch management, such as enforcing basic security requirements, allowing users to install applications form the App Store easily, and such.

Unfortunately, with Apple and then Enterprise market, it is almost always two steps forward and one step back. They make great strides and then introduce new features and don't give the Admins a way to manage it.
Score: 8 Votes (Like | Disagree)
S
SidricTheViking
22 weeks ago

Can someone show me what the app icon looks like?


Attachment Image
Score: 5 Votes (Like | Disagree)
con2apple Avatar
con2apple
22 weeks ago

I've just signed up but can't set up email or any services here in Munich Germany. Whenever I click on the getting started button to set up Business Mail it redirects me to the landing page.....
Congratulations.

You had the chance to learn why Apple isn't a trustworthy business partner before you became its business partner.

/s
Score: 5 Votes (Like | Disagree)
The_Gream Avatar
The_Gream
22 weeks ago

Wonder what this means for companies like Jamf
Means more business, though Apple’s offering appears nice, as others have said they have attempted this many many times.

This is like Apple and gaming - wishful thinking.

It would be different if these were the same tools Apple was using, but I assume they are not.
Score: 3 Votes (Like | Disagree)
U
unique-macrumors-user
22 weeks ago


looks like a corporate tag that people wear to identify themselves in front of stranger coworkers
Score: 2 Votes (Like | Disagree)
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