Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.
Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.
Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.
Apple introduced Little Finder Guy after launching the MacBook Neo in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.
Wednesday August 26, 2026 3:28 pm PDT by Juli Clover
Meta today said it will implement major changes to Facebook and Instagram's child safety features as part of a settlement agreement with almost all U.S. states.
Here's what will change for users under 18 on Instagram and Facebook if the agreement is approved.
Time Limit - Teens will have a two-hour daily time limit on Facebook and Instagram, though it can be overridden by a parent. The...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.
Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company. /s
Feels good to always have something to complain about, doesn’t it?
Welcome to Macrumors. Somehow home to some of the most negative commenters towards Apple you'll find. Apple isn't perfect by any stretch, but never underestimate a user here to find the negative in every single topic somehow lol
Apple’s commercials have really gone downhill ever since Tim Cook stupidly decided to make ads in-house instead of letting Chiat/Day mostly focus on making them. That’s why the Apple ads of the Steve Jobs era were innovative and memorable whereas the ads of the Tim Cook era have been uninventive and forgettable.
It's like Demetri Martin once said regarding bumper stickers, "A lot of people don't like bumper stickers. I don't mind bumper stickers. To me a bumper sticker is a shortcut. It's like a little sign that says 'Hey, let's never hang out."
I feel the same way when people tell me they use TikTok.
