Rare Layoffs at Apple Impact Dozens in Sales Roles

Apple is making cuts and has laid off dozens of people in sales roles, reports Bloomberg. Apple is aiming to simplify the way that it sells products to businesses, schools, and governments.

Apple Park View
Affected employees received notice over the past couple of weeks, and positions eliminated include account managers for large businesses, schools, and government agencies, plus staff at Apple's briefing centers for major customers. Employees were reportedly surprised by the layoffs, but they are able to apply for other positions within Apple.

Apple told Bloomberg that it is making changes in its sales team to better connect with customers.

To connect with even more customers, we are making some changes in our sales team that affect a small number of roles. We are continuing to hire and those employees can apply for new roles.

While Apple says it is restructuring some of the sales team, affected employees apparently believe that Apple wants to move more sales to third-party retailers. Pushing sales through retailers allows Apple to save money by cutting salary costs.

Apple is giving employees over a month to find a new role. Those who haven't gotten another position in the company by January 20 will receive a severance package.

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Top Rated Comments

yabeweb Avatar
4 hours ago at 12:08 pm

It's to pay for the patent trolls. All those wishing Apple to "pay up" are literally asking Apple to lay off people's jobs. Great going, guys.
Hope this is a joke I do not get as non native speaker ....cause it does not make much sense..
Score: 10 Votes (Like | Disagree)
EugW Avatar
4 hours ago at 12:11 pm

Hope this is a joke I do not get as non native speaker ....cause it does not make much sense..
I'm a native speaker, and agree, it does not make much sense.
Score: 6 Votes (Like | Disagree)
0815 Avatar
4 hours ago at 12:19 pm
Laying of dozens of people (especially for such a big cooperation) is these days nothing - other (bigger) companies are laying off thousands of people (and its often not reported on - my company just let go of tons of people, and we can't even figure out how many were fired, you just find out by people no longer responding), especially in the tech sector. If you look for the tech job these days - good luck, you need it. If you are looking for a technical talent, now is a great time.
Score: 6 Votes (Like | Disagree)
Pedro Simões Avatar
3 hours ago at 01:22 pm
Shameful delays in AI, total dependence on Google, engineers leaving en masse, Tim Cook resign now!!!!
Score: 4 Votes (Like | Disagree)
LizardOfSoul Avatar
4 hours ago at 12:13 pm
Apple is not the company it used to be. Apple is still doing “Forever Layoffs” in other major groups like AppleCare and select retail stores.

They no longer want skilled US based labor. They want to continue to send US based jobs overseas.

If you call Apple USA today, you’re going to get a 3rd party vendor about 80-90% of time the time.

Half of that, you’re not getting a US citizen.

All for pure profit while lying about being a progressive US based company.
Score: 4 Votes (Like | Disagree)
coolfactor Avatar
4 hours ago at 12:20 pm

We understand what was said, but the point was that what was said does not make any logical sense.
The original commenter is suggesting that Apple is laying off staff to pay for patents instead of salaries. And you're right, there is no logic in that.
Score: 3 Votes (Like | Disagree)