Apple has announced it will be opening an all-new store at The Shops at Blackstone Valley, an open-air shopping center in Millbury, Massachusetts, near Worcester.
The store is set to open on Friday, December 12, at 12 p.m. local time. Apple is located next to fashion retailer Coach at the shopping center.
Apple has yet to share a photo of the store, but it will have a similar design as its Birkdale Village location in North Carolina. Apple's newer stores typically feature a dedicated counter for customers to pick up orders they placed online.
Apple Birkdale Village
The new store is a replacement for Apple's existing location at Solomon Pond Mall, in nearby Marlborough, Massachusetts. That location will be closing permanently next month, after more than 10 years of operations. For relocations like these, Apple typically gives employees the opportunity to transfer to the new store.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
After hosting a surprise Alicia Keys concert at its Grand Central store in New York last week, Apple is turning to Asia for more 50th-anniversary celebrations. So far, it has been discovered that there will be events held in China and South Korea.
Apple's retail store at Taikoo Li in Chengdu, China is temporarily closed this Wednesday, March 18, according to the store's page. While nothing...
Thursday March 19, 2026 8:32 am PDT by Joe Rossignol
Apple kicked off its 50th anniversary celebrations with a surprise Alicia Keys performance at its Grand Central store in New York last week, and it has since hosted similar events in China and South Korea. Next up, we have discovered that Apple is planning to host additional celebrations in Canada, France, and Thailand.
On its Canadian website, Apple says it will be hosting a talk with...
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...
Good luck trying to park there, especially during the holidays. They have the worst parking lot around and with only 1 way in and out the traffic is atrocious. While it's nice to see them opening new stores there, as well as building a new Yardhouse restaurant, they actually used existing parking spots to build the restaurant, they really need to invest in the traffic pattern and maybe add a second entrance and exit.
Apple Birkdale Village
