Apple Hosts Unusual Colorado Event to Showcase Latest Hardware
Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company's recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3.
An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: "Hi Johnny. We're so excited to welcome you to Colorado. Please enjoy this bag of essentials to use during your time here. See you soon!" The card is accompanied by a black backpack emblazoned with Apple's logo and a white flask.
When news of the mysterious Colorado gathering first surfaced, there was some speculation online that it might relate to Apple's anticipated October product refresh, which is expected to include new iPad Pro models with M5 chips and an updated Vision Pro, with potentially other updates also coming. Apparently, that's not the case at all.
The Rocky Mountain gathering appears to be just another aspect of Apple's marketing campaign for its been-and-gone iPhone 17 fall event. In follow-up posts on X and Instagram, Hawk revealed that he had been brought to Colorado's rugged terrain by Apple to test how the new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions.
Apple has occasionally held regional events for influencers to preview products in unique settings, but these have usually occurred in major metropolitan centers like New York City. So far we've not heard rumors of anything in that vein taking place this month.
Popular Stories
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
