After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users.
As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range from $0.99 per month for 50GB of storage to $59.99 per month for 12TB of storage.
Here are the five perks included with all iCloud+ plans:
Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple.
Hide My Email generates unique, random email addresses whenever needed.
HomeKit Secure Video allows you to capture and review home security footage in an end-to-end encrypted format.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
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Hide My Email ('https://support.apple.com/en-us/guide/iphone/iphcb02e76f7/ios') generates unique, random email addresses whenever needed
I use this feature all the time for when I sign up for free trials (with various subscription services)
(or) companies that require you provide an email address….but you don’t want to give them your ACTUAL email address - for the purpose of being able to relinquish unwanted newsletter spam shall said company(s) refuse compliance with ‘unsubscribe’ initiations on my end
iCloud is the only Apple subscription service that I use. I have to say, only 5GB for free is pretty pathetic, but the prices for 50GB and 200GB (the tier I use) are very reasonable!
Curious that with the absence of real competition, as far as integration with the Os goes, the prices increase linearly with no discount whatsoever. 2-6-12 Tb all have the same “side benefits” and yet the storage price increases linearly instead of flattening out. Explain to me again why the EU shouldn’t enforce some competition as far as iOS integration goes? There’s nothing remotely comparable in terms of cloud storage for iOS devices. Nothing that keeps Photos albums, faces, backups and the like. And, mind you, iCloud is reportedly “stupid” (all face recognition happens on device, as well as most privacy sensitive information and/or handling or said information) and yet no one outside Apple can provide it? There’s plenty of companies that could provide secure, encrypted storage of the data if they only could, and for a fraction of the price. And yet privacy, bla bla bla. If the data is mine, handled on device, and Apple cannot access it, why shouldn’t Apple allow third parties, at the same condition, to offer the same service? Or, better still, allow me to have an “on premise” compatible device doing the exact same (as time capsule was)? 120 usd a year for 1 tb of cloud storage, even factoring the services (which, again, are device dependent and not handled by the cloud) is absurd. Apple’s iCloud, per their definition and privacy orientation, is just some dumb disk in the sky…
The 99 cent option should be free or it should be 10 GB for every device on the account at minimum. 5 GB might work for some if all you are backing up is a single device and you don't use iCloud Drive, but backups alone for an iPhone and iPad can easily surpass 5 GB. With Google giving 2 TB free for the first year with Pixel Pro phones, Apple's stingy storage behavior is unacceptable.
