Apple Promotes iPhone 17 Pro in New Ad - MacRumors
Skip to Content

Apple Promotes iPhone 17 Pro in New Ad

With the iPhone 17 models now rolling out in Australia and New Zealand, Apple has shared a new ad for the iPhone 17 Pro on its Australian YouTube channel.


The spot features a film director using an ‌iPhone 17 Pro‌ to film in a range of messy conditions, with the iPhone exposed to all mud, snow, and more. The ad will likely be added to Apple's other YouTube channels tomorrow.

The ‌iPhone 17 Pro‌ has a three-lens camera system, with a trio of 48-megapixel lenses. The new Telephoto lens features 4x and 8x optical zoom options. Apple added new features designed for professional filmmakers, and in the caption of the video, Apple says that the ‌iPhone 17 Pro‌ has the "most cinematic camera" that Apple has ever made.

Popular Stories

Ads Are Coming to Apple Maps Feature

Ads Coming Soon to Apple Maps

Friday August 14, 2026 8:29 am PDT by
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year. The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live ...
Apple Watch ECG

Apple Watch Alerted Runner to Serious Heart Problem

Thursday August 20, 2026 8:58 am PDT by
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life. After noticing he had a very fast heart rate while training for a ...
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...

Top Rated Comments

Levithescienceguy Avatar
13 months ago
New ad? Pretty sure this already aired in the Apple Keynote last week.
Score: 10 Votes (Like | Disagree)
JesterJJZ Avatar
12 months ago
Yeah, it's actually way more complicated to work with an iPhone professionally than they make it sound. There's realistically no scenario where a production chooses to shoot on iPhone vs traditional equipment without some sort of sponsorship or help/request from Apple directly.
Score: 5 Votes (Like | Disagree)
freedogshampoo Avatar
12 months ago
That's hilarious. You need a much bigger rig with a lot more gear in order to make iPhone filmmaking work well in those hypothetical situations 🤣
Score: 5 Votes (Like | Disagree)
Doomtomb Avatar
12 months ago
Unapologetically Aluminum
Score: 4 Votes (Like | Disagree)
12 months ago
How come Apple is still only uploading 1080p videos to YouTube? If you are advertising a 4K camera you should be uploading in 2160p, it's hard to take them seriously as a professional camera when their ads look way over compressed thanks to YouTube decimating 1080p videos.
Score: 3 Votes (Like | Disagree)
12 months ago
Let's spend a lot of money on this production and hope we capture a good image with a phone.
Score: 3 Votes (Like | Disagree)