Apple Promotes iPhone 17 Pro in New Ad
With the iPhone 17 models now rolling out in Australia and New Zealand, Apple has shared a new ad for the iPhone 17 Pro on its Australian YouTube channel.
The spot features a film director using an iPhone 17 Pro to film in a range of messy conditions, with the iPhone exposed to all mud, snow, and more. The ad will likely be added to Apple's other YouTube channels tomorrow.
The iPhone 17 Pro has a three-lens camera system, with a trio of 48-megapixel lenses. The new Telephoto lens features 4x and 8x optical zoom options. Apple added new features designed for professional filmmakers, and in the caption of the video, Apple says that the iPhone 17 Pro has the "most cinematic camera" that Apple has ever made.
Popular Stories
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already.
The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September.
Below, we recap watchOS...
