Here Are The Best Carrier Deals You Can Get When Pre-Ordering iPhone 17 Today

Apple has launched pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. If you're looking to place a pre-order on one of these models at a cellular carrier, we've rounded up all of the best deals and offers you can find from the major carriers in the United States.

iphone 17 lineupNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AT&T

Starting with AT&T, you can get the iPhone 17 and iPhone 17 Pro at no cost with eligible trade-in, and the iPhone Air for up to $830 off with eligible trade-in. Finally, the iPhone 17 Pro Max will be available at up to $1,100 off with eligible trade-in.

If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. AT&T also has the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 available for order today. If you buy one, you can get $300 off the second.

Verizon

New and existing Verizon customers on the Unlimited Ultimate plan can get the iPhone 17 Pro at no cost, or up to $1,100 off the iPhone 17 lineup when trading in select smartphones in any condition.

In terms of watches, Verizon is offering a bundle deal when you buy any new iPhone 17 Pro on Unlimited Ultimate, you can get an Apple Watch SE 3 or Apple Watch Series 11 at no cost, or $500 off Apple Watch Ultra 3.

T-Mobile

  • iPhone 17 and iPhone 17 Pro: No cost with eligible trade-in
  • iPhone Air: Up to $830 off with eligible trade-in
  • iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in

T-Mobile's offers are nearly identical to AT&T. You can get the iPhone 17 and iPhone 17 Pro at no cost when you trade in an old device and purchase the new device on an eligible unlimited plan. Otherwise, you can get the iPhone Air for up to $830 off and the iPhone 17 Pro Max for up to $1,100 off, both with eligible trade-in on unlimited plans.

For Apple Watches at T-Mobile, if you buy any new Apple Watch device, you can get $200 off the device when you add a watch line on an eligible plan.

Visible

Visible offers unlimited talk, text, and data for $19/month on the Visible plan or $29/month on the Visible+ plan (prices include $6 discount with current promo code 60FF12). The Visible+ plan includes everything in the base plan plus smartwatch service, plus a few upgrades to mobile hotspot and international roaming features.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the fall? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

cardfan Avatar
22 weeks ago
Verizon’s require ultimate plan. Umm no. It’s more like 830 trade in with middle. But stuck doing that 3 years. But add on dumb activation charge and it’s 790. Factor in veteran discount at Apple Store and not worth it to use Verizon to buy when it’s unlocked and paid for from Apple at about same.
Score: 5 Votes (Like | Disagree)
ProbablyDylan Avatar
22 weeks ago
These carrier deals are a rip, honestly. Better to buy your phone outright and be able to take it to whoever can offer the best deal on service.

And if you can't come up with the cash up front for the new phone... don't you have something else you should be worried about, then?
Score: 3 Votes (Like | Disagree)
dynamojoe Avatar
21 weeks ago

On the T-Mobile app T-Life, I see the banner promo for $1,100 off on a new 17 Pro Max

I go through the motions, select that phone, then my trade in ( Pixel 9 Pro XL ) and it doesn't state I'd get that promo deal at all.

So how do I qualify for that discount towards the new phone?
Check your plan. Only the latest plans get the best deals. Upgrading to a new plan gets them more money per month. They're happy to lose a little bit of money every 2-3 years when you upgrade phones. If you consider upgrading your plan, do the math first. They're not the UnCarrier any more.
Score: 3 Votes (Like | Disagree)
tobybrut Avatar
22 weeks ago
The AT&T deal is a ripoff if you plan on upgrading your brand new phone in the next year or two. Those trade-in values aren't deducted from the cost of the phone but rather are credited to your bill every month for the next 3 years. In other words, you still owe the full cost of the phone. If you plan on upgrading before the 3 years are up, you have to pay off the balance left on your 2025 phone and lose whatever trade-in credits you haven't gotten yet. In other words, you're giving them a trade-in where you'll lose 2/3 of that credit if you upgrade next year or 1/3 if you upgrade in 2 years.

The devil is in the details. It's a bad deal since you lose your trade-in and don't get most of the money for it you were promised. And you still have to pay whatever's left over on the full cost of the new phone. Since when does a trade-in not get deducted straight from the price of the phone you're buying? It's a clever way to trap you for 3 years where you can't get out without paying a big penalty.

I can't speak for the other carriers, but I'd check the fine print before buying and trading anything in.
Score: 3 Votes (Like | Disagree)
BSoares Avatar
22 weeks ago

T-mobile Go5G plus gives only 200 off with iPhone 13 trade-in, but documents on Apple web site say 800 off. Skip the iPhone this year.
I was also counting on that and then I saw the up to part of Apple's page. So the offer on Go5G Plus is lame. They want you to move to the newer plans and pay them more every month in order to get more credit towards the new phone. They always do the same, last time I had to move from Magenta Max to one of the new Go5G plans in order to get the 15 Pro for "free". Now to upgrade again they once more want me to go to a more expensive plan. Screw that, not upgrading the phone or changing the plan.
Score: 2 Votes (Like | Disagree)
ChipperVW Avatar
21 weeks ago
First, the carriers figured out how to do these dumb multi-year phone "credits" to replace the very unpopular contracts. Then they'd required a trade in to get a "deal". Now you're required to upgrade to most expensive plan, trade in a device, and you're locked in for YEARS for your phone "credits"

T-mobile especially is disappointing to me. Used to be the "Un-carrier" now they are the same.

They aren't losing money. You are paying for the phone. Having you locked in for years is worth a lot to them.

We should push back on these "deals" Buy the phone unlocked and make them earn your business for service
Score: 2 Votes (Like | Disagree)