iPhone 17's Competition: Google Launches New Pixel 10 Smartphones - MacRumors
Skip to Content

iPhone 17's Competition: Google Launches New Pixel 10 Smartphones

Google today announced the launch of its next-generation Pixel 10 smartphones, including the Pixel 10 Pro Fold, the Pixel 10 Pro XL, the Pixel 10 Pro, and the Pixel 10.

google pixel 10 fold
All of the new smartphones are equipped with the latest Tensor G5 Chip. Google's Tensor chips are the equivalent of Apple's A-series chips, and are designed in-house by Google. The G5 is built using 3-nanometer technology, and Google claims that it "unlocks the most advanced on-device AI on any phone." Gemini Nano runs 2.6x faster and it is 2x more efficient than the prior chip, plus CPU performance is up 34 percent.


Google's most expensive flagship device is the Pixel 10 Pro Fold, priced starting at $1,799. It's made from aluminum, has an IP68 water and dust resistance rating, and it uses a "gearless hinge" that's more durable than the hinge used in the Pixel 9 Pro Fold. Google says the display is more durable, built from two thin layers of glass and two layers of anti-impact film for drop protection.

The display is larger this year, measuring in at 8 inches when unfolded, and 6.4 inches when closed, with slimmed down bezels. The displays offer up to 3000 nits brightness for use in sunny conditions. The Pixel 10 Pro Fold's battery lasts for up to 30 hours, and it has a triple-lens rear camera system with a new 48-megapixel main lens, Super Res Zoom up to 20x, and macro focus.

Apple has no foldable iPhone to compare the Pixel 10 Pro Fold to right now, but Google's latest device will compete with Samsung's ultra thin Galaxy Z Fold7. Apple's first foldable smartphone is coming in 2026, and rumors suggest it will offer similar capabilities like a super durable hinge and a nearly crease-free display.

The Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL are Google's standard devices that will compete with Apple's upcoming iPhone 17 series. The smartphones feature a newly refined camera bar at the back, a glass and metal build, and support for Google's new Material 3 Expressive design. Material 3 Expressive is almost a polar opposite of Apple's Liquid Glass, featuring a flat look with a modern aesthetic.


The Pixel 10 and Pixel 10 Pro feature 6.3-inch displays, while the Pixel 10 Pro XL has a larger 6.8-inch display. The Pixel 10 has a three camera setup for the first time with a 5x telephoto lens that supports up to 10x optical zoom, while the Pro devices feature support for Pro Res Zoom at up to 100x with generative AI to recover and refine intricate details. Both the Pro models have 16GB RAM and faster wireless charging, with the Pixel 10 Pro supporting up to 25W wireless charging with Qi2.2 support. That matches the iPhone 16 line's 25W MagSafe charging functionality.

google pixel 10
Google is unsurprisingly emphasizing AI, and Gemini Nano will power on-device generative AI features. Magic Cue is a new option that will "proactively offer the right information at the right time," and it sounds similar to the AI-powered Siri suggestions that Apple wanted to roll out in iOS 18. Camera Coach is a new feature that uses Gemini models to suggest ways to improve photos, like selecting different framing or composition, and Apple has no equivalent.

Google has a new line of Qi2 Pixelsnap accessories, that are similar to ‌MagSafe‌ accessories. There are chargers, stands, ring stands, cases, and more.

google pixel 10 charger
All of Google's new smartphones can be pre-ordered today. The Pixel 10 Pro Fold is priced starting at $1,799, while the Pixel 10 is priced starting at $799. The Pixel 10 Pro starts at $999, and the Pixel 10 Pro XL starts at $1,199. The new devices will launch on August 28.

Tag: Google

Popular Stories

google photos wardrobe

Google Photos Wardrobe Feature Comes to iOS

Thursday September 24, 2026 1:33 pm PDT by
Google today said its digital wardrobe option is available in the Google Photos iOS app in the U.S., India, and Brazil. Google first announced the feature back in April, but it was limited to Android users until now. The wardrobe option uses AI to pull images of clothing from the Google Photos library, organizing them into a digital closet. Users can put items together to create outfits ...
google synthid

Google's SynthID AI Detector is Now Available to Everyone

Wednesday October 7, 2026 4:42 pm PDT by
Google today said it is making its SynthID Detector available to everyone for identifying content created using AI. SynthID Detector first rolled out to members of the media last year, and it is now available worldwide in English. SynthID Detector is a website that lets users upload a photo, video, or audio file to determine whether it has a SynthID watermark that identifies it as...
Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...

Top Rated Comments

antonrg Avatar
15 months ago
It's sad to see that Apple is no longer the brand that pushes the mobile design forward.
Score: 37 Votes (Like | Disagree)
WarmWinterHat Avatar
15 months ago

That camera wart on the 10/Pro is really ugly.
It's not great, but it looks better than this one:



Attachment Image
Score: 33 Votes (Like | Disagree)
klasma Avatar
15 months ago

I’ll stick with apple. We’re basically married.
Abusive relationship though. ;)
Score: 32 Votes (Like | Disagree)
Jmausmuc Avatar
15 months ago
I’ll stick with apple. We’re basically married.
Score: 31 Votes (Like | Disagree)
turbineseaplane Avatar
15 months ago

The competition in question:

Google employee: how many Pixel 10s have we sold?

Google employee 2: three
This sort of joke is so unbelievably tired at this point.

I don't use Pixels nor Google Search, but even I find this to have zero humor to it.
Score: 26 Votes (Like | Disagree)
abatabia Avatar
15 months ago
Very solid phones. I have a 9pro and it’s great. These are S year upgrades compared to last year but still great choices.
Score: 23 Votes (Like | Disagree)
Latest Stories
Apple's HomeView Repair Fees Revealed
Apple's HomeView Repair Fees Revealed
6 hours ago
Everything Apple Still Has Coming in October
Everything Apple Still Has Coming in October
6 hours ago
Welcome Home: Everything Apple Announced on October 13
Welcome Home: Everything Apple Announced on October 13
8 hours ago
Will the Full-Sized HomePod Get Siri AI? Apple's Website Offers a Clue
Will the Full-Sized HomePod Get Siri AI? Apple's Website Offers a Clue
8 hours ago
Apple Releases Third Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Third Public Betas of iOS 27.2 and macOS Golden Gate 27.2
8 hours ago
iOS 27.2 Adds New Apple Music Icon
iOS 27.2 Adds New Apple Music Icon
8 hours ago
HomePod Mini 2 Works as Default Speaker With Select Macs
HomePod Mini 2 Works as Default Speaker With Select Macs
9 hours ago
Elevation Lab Pulls AirTag Silencer After Stalking Concerns
Elevation Lab Pulls AirTag Silencer After Stalking Concerns
9 hours ago
iOS 27.2 Beta 4 Removes New Health App
iOS 27.2 Beta 4 Removes New Health App
10 hours ago
iPhone Duo Will Have Day-One iOS 27.1 Update
iPhone Duo Will Have Day-One iOS 27.1 Update
10 hours ago
Where to Pre-Order Apple's New HomeView, HomePod Mini 2, and Apple TV 4K
Where to Pre-Order Apple's New HomeView, HomePod Mini 2, and Apple TV 4K
11 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
12 hours ago
Apple Seeds Fourth macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Fourth macOS Golden Gate 27.2 Beta to Developers
12 hours ago
Apple Releases Fourth iOS 27.2 Beta
Apple Releases Fourth iOS 27.2 Beta
12 hours ago
Apple Releases Fourth watchOS 27.2 and visionOS 27.2 Betas
Apple Releases Fourth watchOS 27.2 and visionOS 27.2 Betas
12 hours ago
Anker and Jackery Offer Prime Day Encore Discounts on Power Stations
Anker and Jackery Offer Prime Day Encore Discounts on Power Stations
13 hours ago
New Apple TV 4K and Siri Remote Have These 14 New Features
New Apple TV 4K and Siri Remote Have These 14 New Features
13 hours ago
HomeView Runs Third-Party Apps From Your iPhone or iPad
HomeView Runs Third-Party Apps From Your iPhone or iPad
13 hours ago
RIP, homeOS
RIP, homeOS
14 hours ago
New Apple TV 4K Supports Surround Sound via Four HomePods
New Apple TV 4K Supports Surround Sound via Four HomePods
14 hours ago
Apple Says HomePod Mini 2 Won't Support Siri AI Right Away
Apple Says HomePod Mini 2 Won't Support Siri AI Right Away
14 hours ago
HomeView Can Dim to Apple's Lowest-Ever Display Brightness
HomeView Can Dim to Apple's Lowest-Ever Display Brightness
14 hours ago
New Apple TV 4K Adds Far-Field Microphones for Hands-Free Siri
New Apple TV 4K Adds Far-Field Microphones for Hands-Free Siri
14 hours ago
Apple Details HomeView's Audio Hardware
Apple Details HomeView's Audio Hardware
15 hours ago
Apple Shares Videos for HomeView, Apple TV 4K, and HomePod Mini 2
Apple Shares Videos for HomeView, Apple TV 4K, and HomePod Mini 2
15 hours ago
HomeView Comes in Four Colors, but Wall-Mounted Model Gets Just Two
HomeView Comes in Four Colors, but Wall-Mounted Model Gets Just Two
15 hours ago
Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support
Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support
15 hours ago
HomeView Brings Guided Recipes and Hands-Free Timers to the Kitchen
HomeView Brings Guided Recipes and Hands-Free Timers to the Kitchen
15 hours ago
New Siri Remote is $59 and Compatible With These Apple TV Models
New Siri Remote is $59 and Compatible With These Apple TV Models
15 hours ago
HomeView's Wall Model: Pay More, Get Less Speaker
HomeView's Wall Model: Pay More, Get Less Speaker
16 hours ago