Sonos Cancels Plans for Apple TV-Like Streaming Box - MacRumors
Skip to Content

Sonos Cancels Plans for Apple TV-Like Streaming Box

Sonos has ended work on a high-end streaming set-top box that was expected to launch sometime in 2025, reports The Verge. Sonos informed employees of the streaming box's cancelation in a meeting today, and has reassigned those that were working on the product to other teams.

sonos logo
The set-top box was supposed to be Sonos' major product for the second half of 2025, and Sonos spent considerable resources on it. It was almost completed, and was even beta tested for months, but interim CEO Tom Conrad has decided to reprioritize Sonos' roadmap, and a push into video is no longer happening at the current time.

Sonos planned to compete with the Apple TV and other streaming boxes with its now-canceled "Pinewood" project, and the device would have been priced between $200 and $400. It was described as a simple black box with a "beautiful" Android interface that offered content from Netflix, Max, Disney Plus, and other streaming services.

Sonos wanted to reduce fragmentation in the streaming ecosystem, and to distinguish the streaming box from competing products, it would have doubled as an HDMI switch. Users would have been able to plug in gaming consoles, soundbars, and other devices using passthrough functionality, and it is said to have solved a latency problem that long annoyed Sonos.

Sonos plans to work on software improvements to continue to repair the damage done by last May's disastrous app update.

Tag: Sonos

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

Think|Different Avatar
15 months ago
Good! There's really no competing against it. I am sure it was just gonna be some Android TV thing, too.

Attachment Image
Score: 11 Votes (Like | Disagree)
Homme Avatar
15 months ago
😂😂😂😂

Thats what they get after that horrendous Sonos app redesign that none wanted but also from its domino effect which extends to this
Score: 10 Votes (Like | Disagree)
xraydoc Avatar
15 months ago
This was the right decision. I'm happy with my Sonos gear (again, now that the app is pretty much fixed), but just couldn't see the point in a streaming box. That's a tough market to crack and I don't think someone as relatively small as Sonos would have been able to turn a profit on it.
Score: 7 Votes (Like | Disagree)
15 months ago
At least they abandoned the product before it got in the hands of customers. Win for customers.
Score: 5 Votes (Like | Disagree)
Johnny907 Avatar
15 months ago
Pretty sure this is just recognizing that the market is already saturated, and most new TV’s come with apps built in which is good enough for most households. Apple owns the high end market, leaving Google/Roku/Amazon to fight each other over the low end. No point in wasting money launching a competing device if it doesn’t bring anything that differentiates itself from the the high end or low end.
Score: 5 Votes (Like | Disagree)
I7guy Avatar
15 months ago
I know people like Sonos, but for me I would not buy a product from that company because I don’t trust they can do a good job.
Score: 4 Votes (Like | Disagree)