Apple and the University of Michigan have released new results from the Apple Hearing Study highlighting the increase in noise levels seen around recent Super Bowl games. The results come just ahead of Super Bowl LIX taking place in New Orleans on Sunday, February 9.
Based on data collected from over 115,000 users via the Noise app on Apple Watch in the Apple Hearing Study, researchers found that study partipicants were exposed to noise levels about 1.5 to 3 decibels higher over the past four Super Bowl games compared to the following Sundays.
While the study's authors note that a 3 dB increase may be "barely noticeable," given the logarithmic nature of the decibel scale it equates to up to a doubling of sound energy that can be detrimental to hearing health.
Noise levels were significantly higher for users in states where the Super Bowl was played and whose teams participated in the game each year, compared to those in other states, likely representing a higher number of users in those states gathering for the game, potentially in larger groups and louder environments.
Alongside the results, Apple has highlighted some of the hearing health features offered through the company's devices, including the Noise app on Apple Watch that can alert you to high environmental sound levels and the Hearing Protection feature of AirPods Pro 2 that can reduce your sound exposure in loud environments.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Monday January 26, 2026 6:07 am PST by Joe Rossignol
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
AirPods Pro really came in handy last month when I walked into a Sam’s Club and the fire alarm went off. One of the loudest sounds I’ve ever heard, but the AirPods reduced the sound. Even with transparency on.
No, it's a good cause and interesting statistics. Tinnitus is a real P.I.T.A., and unnecessary permanent hearing loss, however slight, is no less. The chart shows average that's more than okay, but I get the idea about the first decile... air horns, people screaming into each other's ears, fireworks...
I love using AirPods Pro at random concerts. And the fact that I can check both the original and AirPods' adjusted noise level on my Apple Watch.
AirPods Pro really came in handy last month when I walked into a Sam’s Club and the fire alarm went off. One of the loudest sounds I’ve ever heard, but the AirPods reduced the sound. Even with transparency on.
I can relate. During a fire drill at my workplace, the alarm was so loud that instead of making me act faster, it almost shut me down - I just kept walking automatically, like I was on autopilot. Apple Watch buzzed (loud environment notification), that helped me to snap out of it, I put on my AirPods Pro, and left the building feeling much calmer.
No life saving story here, obviously, but boy was I really glad that I have these gadgets. Sure, I could use fingers in my ears and save a bunch of $$$, but still. Also, my brain evidently did not brain that day... maybe because I rely on too many Apple gadgets! ?
Tinnitus and hearing loss isn’t a joke. Protect your hearing, friends! That way you can still hear the TV and have fun with your buddies at 50, 60 and beyond.
