The store features a combined Genius Bar and Apple Pickup station, so customers can receive support and collect their online orders in a single area. This combination now exists at a handful of Apple's new or renovated retail stores, such as Apple Bridge Street and Apple Old Orchard, according to the Retail Archive account.
Today at Apple creative sessions will also be offered at the store, for free.
Apple MixC Hefei opens to the public on Saturday, January 18, at 10 a.m. local time. The store features a wide, curved glass entrance.
In its press release previewing the store, Apple reminded customers that it is currently offering special-edition AirPods 4 with an engraving for the Year of the Snake in China. They will be available to purchase at the store.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
The process of retrieving an item from an Apple Store can be highly perplexing.
Upon arrival, customers are prompted to check in at the front. Afterward, they are randomly directed to a table. Standing there, feeling uncertain, you are approached by an individual who inquires, “May I assist you? I see you have been standing here for a while.” It is important to note that I was standing there because I had assumed that after the initial check-in and being directed to stand by a table, someone in the back would retrieve my item.
After re-checking in with this individual and further waiting, the item is finally brought out. This entire process can take anywhere from 30 to 45 minutes, leaving customers bewildered by the unnecessary complexity.
I still find the Apple store concept strange how there's no obvious sales counter to go to if you need help. On one hand I understand the idealistic "just find an Apple store employee and they will help" concept, but when it's busy, you walk in and have no idea where to go or what to do. When that happens (which isn't often), it's frustrating as heck.
I will only go to an Apple Store if I have to. It is like a zoo and no one knows what they are doing. Took me 20 mins just for someone to help me get an iPad last month. I should've just done it online.
The Apple store is the very worst consumer experience if you just want to BUY something. As said above, you are told to stand by a table and then wait. FOREVER. I did it once.
Now they bring me stuff in 2 hours for $8, which is less time and $$ than subwaying down to Lincoln Center and back and fiddle-farging around at the Apple Store.
I really don’t understand the store as a store. It’s an experience place. Got an afternoon free? Go to the Apple Store.
Can? You mean will have to wait for pickup until all the people in front of them who need support have been taken care of?
What problem is this solving, exactly?
There is a 0% chance that all of this means that you wait in a line behind Genius Bar customers in order to pick up your online order. This just means that the pickup people and the Genius Bar people use the same very long table. That’s it. Picking up and getting support are two separate things.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
