X Announces Major Price Increases for Ad-Free Premium Plus Tier
X (Twitter) has announced a big jump in pricing for its Premium Plus subscription tier, with monthly rates in the US jumping from $16 to $22, representing a 37.5% increase. The annual subscription cost will also rise from $168 to $229.
The price changes took effect on December 21, 2024, with new subscribers paying the higher rates immediately. Existing Premium Plus subscribers will maintain their current pricing until January 20, 2025, after which the new rates will apply on their next billing cycle.
The price hikes vary significantly by region, with some markets seeing particularly steep increases. In Nigeria, the monthly subscription cost has surged by over 365%, while Turkish users face a 156% increase. European subscribers will see their monthly rates rise from €16 to €21, and Australian users will need to pay $35 AUD, up from $26 AUD. A full list of new pricing by country is available here.
X justified the price increase by highlighting several Premium Plus features, including a completely ad-free experience and enhanced access to the platform's Grok AI capabilities. The company also emphasized that the higher subscription fees will support its creator revenue sharing program, which now focuses on rewarding content quality and engagement rather than ad views.
The basic X subscription tier remains unchanged at $3 per month. It's the largest price increase for US subscribers on Premium Plus since Elon Musk acquired the platform in 2022.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
