Apple Uses Amazon's Custom AI Chips for Search Services
Apple uses custom Inferentia and Graviton artificial intelligence chips from Amazon Web Services for search services, Apple machine learning and AI director Benoit Dupin said today at the AWS re:Invent conference (via CNBC).
Dupin said that Amazon's AI chips are "reliable, definite, and able to serve [Apple] customers worldwide." AWS and Amazon have a "strong relationship," and Apple plans to test whether Amazon's Trainium2 chip can be used for pre-training Apple Intelligence and other AI models. Amazon announced rental opportunities for the Trainium2 chip today.
Apple has used AWS for more than 10 years for Siri, Apple Maps, and Apple Music. With Amazon's Inferentia and Graviton chips, Apple has seen a 40 percent efficiency gain, and with Trainium2, Dupin said Apple expects up to a 50 percent improvement in efficiency with pre-training.
Nvidia is the market leader when it comes to GPUs for AI training, but companies like Amazon are aiming to compete with lower-cost options.
Popular Stories
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept
This is likely Apple's long-rumored "homeOS" operating system.
In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
Apple made a major slip Wednesday when it accidentally included hardware identifiers in software code linking to numerous unannounced products.
The leaked information provided MacRumors with concrete evidence of Apple's hardware development across multiple product categories. Here's everything that was confirmed through the code discoveries:
New HomePod mini with updated chip – New...
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month.
The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
An alleged iPhone 17 Pro production leak may provide a first look at the device's milled all-aluminum chassis, which this year includes the camera bump – in contrast to last year's iPhone 16 Pro model that features a glass camera module attached to an all-glass back panel.
Originally shared by leaker Majin Bu, the image below could be of a moulding, but it still lines up with rumors that...
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes.
In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more.
Here is what was uncovered in the file, according to MacRumors contributor ...
Rumors suggest that Apple is working on an updated version of the Apple TV that's slated for launch later this year. Information about the upcoming device that was found in Apple code indicates that it will be equipped with the A17 Pro chip.
There have been multiple rumors about a new Apple TV coming in 2025 with a new A-series processor, but it hasn't been clear which chip Apple would use...
