Apple Just Broke a Tradition It Held for 17 Years

Wednesday September 18, 2024 8:40 am PDT by Joe Rossignol

It's the end of an era. It has been confirmed that the latest iPhones do not come with Apple stickers in the box, breaking a 17-year tradition dating back to the original iPhone.

Marques Brownlee shared an unboxing video that confirms the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max do not include Apple stickers in the box, as part of Apple's goal of removing plastic from its packaging by next year.

This is a trend we've seen all year long, with the Vision Pro and the latest iPad Pro and iPad Air models also lacking Apple stickers inside the box.

9to5Mac last week reported that you can still request Apple stickers at the time of purchasing an iPhone 16 at an Apple Store, if you really want some.

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