AT&T Takes Up to $1,000 Off iPhone 15 Models Ahead of iPhone 16 Launch

by

We're just a few weeks away from the debut of the newest iPhone models in September, but you can still get great deals on iPhone 15 models at AT&T this week. The carrier is offering as much as $1,000 off select models of the iPhone 15, and great discounts on previous generation devices as well.

iPhone 15 Pro Lineup FeatureNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The headliner is $1,000 off the iPhone 15 Pro Max when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer will be applied in bill credits over 36 months, and it knocks the monthly price of the 256GB iPhone 15 Pro Max down to around $5.56/month (from $33.34/month).

UP TO $1,000 OFF
iPhone 15 Deals at AT&T

For the iPhone 15 Pro, AT&T is offering the 128GB model at no cost when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer is the same as the previous one, so you'll see up to $1,000 applied in bill credits over 36 months, knocking the price of the 128GB iPhone 15 Pro down to $0/month (from $27.78/month).

iPhone 15 models are seeing up to $700 in discounts right now at AT&T, making the iPhone 15 as low as $3.62/month and the iPhone 15 Plus as low as $6.39/month. For even steeper savings, AT&T has the iPhone SE from 2022 for $1.99/month when purchased on a qualifying unlimited plan, but you don't need to have a trade-in for this offer.

If you're shopping for an Apple Watch, AT&T is offering $300 off in bill credits over 36 months when you purchase two Apple Watches on an installment plan. This covers Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.

Of course, there are also numerous deals on non-Apple smartphones, like the Google Pixel 9 Pro for free when you trade in any Pixel phone and purchase the new device on a qualifying installment plan. Additionally, AT&T has a big collection of Galaxy devices on sale, including the Galaxy Z Flip6, Galaxy S24 Ultra, Galaxy S24+, and more.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Read Full Article • 111 comments
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Read Full Article • 27 comments
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Read Full Article • 123 comments
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
Read Full Article • 65 comments
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Read Full Article • 131 comments
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Read Full Article
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
Read Full Article • 83 comments
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Read Full Article • 102 comments

Top Rated Comments

webkit Avatar
webkit
9 months ago
I've always found the carriers' "$1,000 off" and "on us" marketing to be a bit misleading as you (the customer) typically have to trade something of value as part of the deal. You're not necessarily getting "$1,000 off", it's more likely you're getting up to $750 off after trading in your device worth at least $250.

The other factor, of course, is that you have to stick with the carrier for 2 to 3 years to get the full "savings" which may or may not be a bad thing depending on the deal.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
sw1tcher
9 months ago

Limited time offer.

You’ll need to:

* Purchase an eligible smartphone on a qualifying installment agreement, including taxes on full retail price (up front) and $35 activation/upgrade fee.
* Activate/keep postpaid eligible unlimited voice & data wireless service (min. $75.99/mo. if new before discounts. Existing customers can add to their current unlimited plan, if eligible, which may be less). AT&T may temporarily slow data speeds if the network is busy.
* Trade-in an eligible smartphone in good working condition within 30 days of activation.

Then you’ll get:

* Up to $1000 in bill credits on iPhone 15 Pro and 15 Pro Max only with smartphone trade-in value of $290 or higher
* Up to $700 in bill credits with smartphone trade-in value of $130-$289
* Up to $350 in bill credits with smartphone trade-in value of $35 to $129

Unlimited plan needs to be $75.99/mo

$75.99/mo x 36 months = $2,735.64 before taxes and fees.

I fail to see where the deal is unless you're an existing customer *and* on a family plan where the monthy price for a plan would be significantly less expensive per person.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
9 months ago
They’re going to have the same deal for the iPhone 16 at launch time. Just wait a couple weeks.

Better yet, sell your phone or trade it in with Apple and buy an unlocked phone.
Score: 8 Votes (Like | Disagree)
california_kid Avatar
california_kid
9 months ago


Attachment Image
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
Apple_Robert
9 months ago
Classic marketing hoping to snag as many phone users as they can with smoke and mirror tactics that for many, will translate into a higher bill. And sadly for many, more than they realized when they took bite of the AT&T carrot.
Score: 7 Votes (Like | Disagree)
wgaller Avatar
wgaller
9 months ago
They do the same promo every year, with six lines it saves us a ton of $ while allowing everyone to have great devices with little to no $ out of pocket when upgrading. Regarding three year contract - who changes carriers anymore? Cell service is a commodity.
Score: 6 Votes (Like | Disagree)
Read All Comments