New 'Friend' Necklace Offers AI Companionship - MacRumors
Skip to Content

New 'Friend' Necklace Offers AI Companionship

AI wearables like the Rabbit R1 and the AI Pin have attempted to capitalize on the popularity of artificial intelligence and have largely flopped, but that isn't stopping the creator of a new wearable device called Friend.


Friend is an AI necklace that is meant to serve as a personal companion, and in a video that could be the start to an episode of Black Mirror, it's shown providing support, encouragement, and companionship to the wearer.

The hardware component of Friend connects to an iPhone via Bluetooth, continually listening to all interactions around the wearer. Pressing a button on the necklace allows the user to speak to Friend, with a message sent to the iPhone in response. Friend is also able to send messages without a conversational prompt, responding to what the wearer is doing.

The Friend and its "memories" are stored on the necklace, with nothing uploaded to cloud servers. Friend creator Avi Schiffmann said in a blog post that the device is an "expression of how lonely" he's felt. In an interview with The Verge, Schiffmann said that Friend is designed to be supportive, validating, and able to encourage ideas. "It's a great brainstorming buddy," he said. "You can talk to it about relationships, things like that."

Friend is available for pre-order for $99, and it is set to launch in January 2025.

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

Top Rated Comments

Jumpthesnark Avatar
22 months ago
Someone tell Tim Sweeney, we found what's actually super creepy ('https://www.macrumors.com/2024/07/30/tim-sweeney-find-my-creepy-surveillance-tech/').
Score: 27 Votes (Like | Disagree)
22 months ago
A necklace AI that acts as your friend? I've seen this before, back in 1979:

Thanks to Twiki wearing Dr. Theopolis, prior art has been established.
Also, if it takes off, the estate of Glen Larson should be raking in a lot of dough!

Attachment Image
Score: 19 Votes (Like | Disagree)
ghostface147 Avatar
22 months ago
There’s a difference between being alone and lonely. Crazy this is where we are in 2024 with AI that is designed to keep you less lonely.
Score: 15 Votes (Like | Disagree)
BuffyzDead Avatar
22 months ago
If this is where we are headed,
The Human Race is So Effed !!!
Score: 13 Votes (Like | Disagree)
22 months ago
Here is the pre-AI version of 'Friend', surprisingly this seems less creepy.

Attachment Image
Score: 12 Votes (Like | Disagree)
22 months ago
Kudos to them and I hope it helps and is successful, but it also makes me sad that this is where we're at in 2024.
Score: 12 Votes (Like | Disagree)