New 'Friend' Necklace Offers AI Companionship

AI wearables like the Rabbit R1 and the AI Pin have attempted to capitalize on the popularity of artificial intelligence and have largely flopped, but that isn't stopping the creator of a new wearable device called Friend.


Friend is an AI necklace that is meant to serve as a personal companion, and in a video that could be the start to an episode of Black Mirror, it's shown providing support, encouragement, and companionship to the wearer.

The hardware component of Friend connects to an iPhone via Bluetooth, continually listening to all interactions around the wearer. Pressing a button on the necklace allows the user to speak to Friend, with a message sent to the ‌iPhone‌ in response. Friend is also able to send messages without a conversational prompt, responding to what the wearer is doing.

The Friend and its "memories" are stored on the necklace, with nothing uploaded to cloud servers. Friend creator Avi Schiffmann said in a blog post that the device is an "expression of how lonely" he's felt. In an interview with The Verge, Schiffmann said that Friend is designed to be supportive, validating, and able to encourage ideas. "It's a great brainstorming buddy," he said. "You can talk to it about relationships, things like that."

Friend is available for pre-order for $99, and it is set to launch in January 2025.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

Jumpthesnark Avatar
12 months ago
Someone tell Tim Sweeney, we found what's actually super creepy ('https://www.macrumors.com/2024/07/30/tim-sweeney-find-my-creepy-surveillance-tech/').
Score: 27 Votes (Like | Disagree)
Exponent Avatar
12 months ago
A necklace AI that acts as your friend? I've seen this before, back in 1979:

Thanks to Twiki wearing Dr. Theopolis, prior art has been established.
Also, if it takes off, the estate of Glen Larson should be raking in a lot of dough!

Attachment Image
Score: 19 Votes (Like | Disagree)
ghostface147 Avatar
12 months ago
There’s a difference between being alone and lonely. Crazy this is where we are in 2024 with AI that is designed to keep you less lonely.
Score: 15 Votes (Like | Disagree)
BuffyzDead Avatar
12 months ago
If this is where we are headed,
The Human Race is So Effed !!!
Score: 13 Votes (Like | Disagree)
icanhazmac Avatar
12 months ago
Here is the pre-AI version of 'Friend', surprisingly this seems less creepy.

Attachment Image
Score: 12 Votes (Like | Disagree)
kwikdeth Avatar
12 months ago
Kudos to them and I hope it helps and is successful, but it also makes me sad that this is where we're at in 2024.
Score: 12 Votes (Like | Disagree)