Apple Promotes Recycling Your Devices 'For Free' Ahead of Earth Day

Ahead of Earth Day on April 22, Apple has added a banner to its website that reminds customers they can recycle their Apple devices "for free" with the company's recycling partners. The process can be initiated on Apple's trade-in page in many countries, with customers able to submit a form to receive a prepaid shipping label for their devices.

Apple Recycling iPhones
"We'll recycle your Apple devices, cables, cases, accessories, and other similar electronics for free," says Apple. "You'll help protect the earth's precious resources and reduce waste as we work toward a better future for the planet."

On a related note, Apple today shared a new "Recycling Robots" video on its YouTube channel in the U.K. that says Apple's recycling robots are now able to recover recyclable materials from a total of 23 different iPhone models.

"Our custom recycling robot Daisy can disassemble 23 different iPhone models to recover crucial materials like gold and rare earth elements," says Apple. "Robot Dave extracts tungsten from Taptic Engines, while robot Taz takes care of audio modules. Together, they're leading the way in recovering recycled materials for the next generation of products."

Apple will likely release its 2024 Environmental Progress Report soon, and share other Earth Day announcements over the coming days.

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Top Rated Comments

Reason077 Avatar
19 months ago
They’ll take back our devices for free?!

Apple’s generosity knows no bounds!
Score: 63 Votes (Like | Disagree)
con2apple Avatar
19 months ago
I prefer to sell it „for money“

And if Apple doesn’t want the recourses, not my fault.
Score: 20 Votes (Like | Disagree)
vertsix Avatar
19 months ago
"We'll also take care of all those precious rare-earth elements and repurpose those for new devices. Y'know, so we can provide the best iPhones ever, at a more affordable price, for us!"
Score: 20 Votes (Like | Disagree)
trusso Avatar
19 months ago
Apple, how about you stop making planned obsolescence part of your business strategy. Your hardware can last 20+ years, so focus on your software quality and stop chasing shareholder value at the expense of consumer value.
Score: 18 Votes (Like | Disagree)
Bigkool2inSC Avatar
19 months ago
A great business strategy is when you can sell something, once outdated or damaged, etc.., get the buyer to give it back to you, and then make a new product with those from the returned item and sell that new product to the same customer.
Score: 17 Votes (Like | Disagree)
WWPD Avatar
19 months ago
No thank you Apple, I'll continue dumping my old Apple products in the river behind my house. Thank you very much.
Score: 15 Votes (Like | Disagree)