Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.

Please list competing products….I own/have used several that I am sure you would list…Vision Pro is not the same, by far. Even my children can’t get enough of using it, yet there sits our Oculus Quest and its clunky controls on the shelf, charging and gathering dust. Until you use one, you simply can’t make the comparison. We have 2 units in our home, and they aren’t going back.

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.

Nah. Interest in AVP is growing

$850 million in sales isn't too bad for a "niche" product.

Right and that’s just with US only. There’s a big world out there waiting patiently.

I would be interested in the International pricing. Normally UK and EU prices are a bit higher (though often include sales tax).

International launch would confirm that Apple is still on track with this and that the initial reaction has been within expectations.

what do you base any of this on? why would he be reporting now instead of overall? a lot of naysayers claimed otherwise but other than that, not much real data.

From the 9to5Mac article ('https://9to5mac.com/2024/02/28/vision-pro-demand/'), which has more context:

While there was speculation about how many people only bought Vision Pro to experience it before sending it back it at the end of the 14-day return window, he estimates that the current return rate has dropped to just 1% …

[HEADING=2]Returns now less than 1%[/HEADING]
Kuo says that he’s been able to visit a production line devoted to the repair and refurbishment of Vision Pro returns, and that his analysis suggests return rates are now below 1%. This suggests that, with the initial launch hype behind it, those buying the product today have a good idea of what they are buying and why.

Maybe I'm just reading too much into the wording that these articles are using. When I read it, I didn't interpret it as the total return rate. I took it as the return rate as of recently, or after the initial 14-day window. But you're right, we don't know for sure what time period he's talking about.

Also, those buying it today are less likely to return since they know what they are buying and why, hence a lower return rate now...which will also drive down the total return rate as more people buy and keep them.