Chipmaker Qualcomm has claimed that its new Snapdragon X Elite PC processor is 21% faster than Apple's latest M3 chip in multi-core performance, although questions remain about its thermal profile.
Demoing PCs with the new chipset, the San Diego manufacturer told Digital Trends that the Snapdragon X Elite records a multi-core Geekbench score of 15,300, whereas Apple's M3 obtains a score of 12,154. What Qualcomm did not mention however is the Snapdragon-powered machine's power consumption as a benchmarking vector, which is an important indicator of efficiency performance.
Qualcomm's upcoming range of 2024 Windows PCs are expected to be offered in different thermal design profiles. The performance-focused 80W profile runs faster but generates more heat and requires active cooling (fans), while the efficiency-focused 23W profile is made to be used in thinner laptops with passive cooling systems. For comparison, Apple's base M3 MacBook Pro houses a single fan, similar to the discontinued 13-inch MacBook Pro, but the M3 Pro and M3 Max use dual-fan designs to allow the additional cores to reach maximum performance under load.
The Snapdragon X Elite was announced in late October, just before Apple announced its new MacBook Pro lineup powered by M3 series chips. Despite the claims of better performance offered by the Elite chip over Apple silicon, Qualcomm conceded that "hardware... is the only thing we can control," and therefore the user experience between the rival machines is "not going to be the same," because "they're running macOS and we're running Windows."
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Wednesday April 8, 2026 6:40 pm PDT by Joe Rossignol
Launched in 2022, Apple's self-service repair program provides customers with access to genuine parts, tools, and manuals to repair select iPhones, iPads, Macs, Studio Displays, and Beats Pill speakers. Apple says the program is "intended for individuals who are experienced with the complexities of repairing electronic devices."
Apple today started selling parts and tools for seven new...
The latest version of Apple's 140W USB-C Power Adapter included with 16-inch MacBook Pro models with the M5 Pro or M5 Max chip has an issue for some.
After the 16-inch MacBook Pro was updated last month, customers in some countries began to notice that Apple's 140W USB-C Power Adapter that comes with it has a subtle design change that breaks compatibility with Apple's Power Adapter Extension ...
Wednesday April 1, 2026 12:13 pm PDT by Juli Clover
Apple added the 14-inch MacBook Pro with M5 chip and the iPad 11 to its online store for refurbished products today, allowing customers to purchase like-new models at a discount. The refurbished devices are available in the U.S., Canada, UK, and many other European countries.
Pricing on the 14-inch MacBook Pro with M5 chip starts at $1,359 in the U.S. for the model with a 10-core CPU,...
Thermal Profile is important. Qualcomm's chip is likely missing many of the other GPU optimizations and features that Apple's M3 chip family supports, plus they are comparing it to the base M3 chip, not the M3 Pro, M3 Max, or the soon to be released M3 Ultra for performance. And what about Apple's built in GPUs, Media Encoders, Neural Engine, and other custom chip features on Apple's M3 series of chips, that may be missing on Qualcomm's chip? They are comparing Apples to Oranges!
