Chipmaker Qualcomm has claimed that its new Snapdragon X Elite PC processor is 21% faster than Apple's latest M3 chip in multi-core performance, although questions remain about its thermal profile.
Demoing PCs with the new chipset, the San Diego manufacturer told Digital Trends that the Snapdragon X Elite records a multi-core Geekbench score of 15,300, whereas Apple's M3 obtains a score of 12,154. What Qualcomm did not mention however is the Snapdragon-powered machine's power consumption as a benchmarking vector, which is an important indicator of efficiency performance.
Qualcomm's upcoming range of 2024 Windows PCs are expected to be offered in different thermal design profiles. The performance-focused 80W profile runs faster but generates more heat and requires active cooling (fans), while the efficiency-focused 23W profile is made to be used in thinner laptops with passive cooling systems. For comparison, Apple's base M3 MacBook Pro houses a single fan, similar to the discontinued 13-inch MacBook Pro, but the M3 Pro and M3 Max use dual-fan designs to allow the additional cores to reach maximum performance under load.
The Snapdragon X Elite was announced in late October, just before Apple announced its new MacBook Pro lineup powered by M3 series chips. Despite the claims of better performance offered by the Elite chip over Apple silicon, Qualcomm conceded that "hardware... is the only thing we can control," and therefore the user experience between the rival machines is "not going to be the same," because "they're running macOS and we're running Windows."
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Wednesday February 18, 2026 9:29 am PST by Joe Rossignol
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Thermal Profile is important. Qualcomm's chip is likely missing many of the other GPU optimizations and features that Apple's M3 chip family supports, plus they are comparing it to the base M3 chip, not the M3 Pro, M3 Max, or the soon to be released M3 Ultra for performance. And what about Apple's built in GPUs, Media Encoders, Neural Engine, and other custom chip features on Apple's M3 series of chips, that may be missing on Qualcomm's chip? They are comparing Apples to Oranges!
