Apple Sends Out Gift Boxes With AirPods Max and 'Sweet and Spooky' Snacks to Promote Mac Event

Apple has sent out Halloween-themed gift boxes to some influencers for them to enjoy while watching Apple's upcoming "Scary Fast" Mac-focused event on Monday night.

gift box apple
The gift boxes include a pair of AirPods Max headphones, an Apple cap, and a selection of "sweet and spooky" snacks and drinks.

As shared by influencer Lamarr Wilson, the boxes also include an invite which reads:

It's almost Halloween and Apple has some treats in store for you.

On the evening of October 30th, we'll unveil something special and invite you to join the online watch party.

To make your viewing experience a bit more "spatial," we hope you'll enjoy immersive listening with AirPods Max, along with a few sweet and spooky snacks.

Hints suggest the event will be all about the Mac, and the company is expected to refresh several Macs in the lineup with new high-performance (or "Scary Fast") M3 chips, including the 24-inch iMac and the 14-inch and 16-inch MacBook Pro.

gift box apple 2
That said, given the unusual late timing of the event at 5:00 p.m. Pacific Time, not to mention the confusion surrounding the Mac lineup right now, this is one of the more mysterious events Apple has promoted in recent years, so we could well be in for some surprises.

Apple plans to stream the October 30 event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

abatabia Avatar
29 months ago
Apple sends out gift boxes to people who can afford to get the products in the gift boxes so they continue to tell everyone on YouTube what they want people to hear. Fixed it for you.

I do wonder if those AirPods Max have usb c?
Score: 71 Votes (Like | Disagree)
NEPOBABY Avatar
29 months ago
For Halloween we were also gifted lots of scary bugs in Sonoma 14.1.
Score: 51 Votes (Like | Disagree)
SethBoy Avatar
29 months ago
That’s one way to clear out the Lightning stock
Score: 41 Votes (Like | Disagree)
picpicmac Avatar
29 months ago

Apple has sent out Halloween-themed gift boxes to some influencers
In the old days we called these things bribes.

Don't know what the kids call it these days... content for the Content Creators??
Score: 41 Votes (Like | Disagree)
2540497 Avatar
29 months ago
Lovely gesture for the rich! I’m minded to wait until any of the British based ones say anything positive and then report them to the Advertising Standards Authority for not labelling it as an #ad.

Infact I’m going to.

We got tough laws here in the UK about things like this :)
Score: 37 Votes (Like | Disagree)
iPhoneUSRx Avatar
29 months ago
Influencers makes me want to do the opposite. They’re worse than humans that sells their body for money and mask it as selling love. Influencers are so weak minded that a heavy drug abuser seems like a wise man in comparison.
Score: 30 Votes (Like | Disagree)