Apple Sends Out Gift Boxes With AirPods Max and 'Sweet and Spooky' Snacks to Promote Mac Event

Apple has sent out Halloween-themed gift boxes to some influencers for them to enjoy while watching Apple's upcoming "Scary Fast" Mac-focused event on Monday night.

gift box apple
The gift boxes include a pair of AirPods Max headphones, an Apple cap, and a selection of "sweet and spooky" snacks and drinks.

As shared by influencer Lamarr Wilson, the boxes also include an invite which reads:

It's almost Halloween and Apple has some treats in store for you.

On the evening of October 30th, we'll unveil something special and invite you to join the online watch party.

To make your viewing experience a bit more "spatial," we hope you'll enjoy immersive listening with AirPods Max, along with a few sweet and spooky snacks.

Hints suggest the event will be all about the Mac, and the company is expected to refresh several Macs in the lineup with new high-performance (or "Scary Fast") M3 chips, including the 24-inch iMac and the 14-inch and 16-inch MacBook Pro.

gift box apple 2
That said, given the unusual late timing of the event at 5:00 p.m. Pacific Time, not to mention the confusion surrounding the Mac lineup right now, this is one of the more mysterious events Apple has promoted in recent years, so we could well be in for some surprises.

Apple plans to stream the October 30 event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...

Top Rated Comments

abatabia Avatar
21 months ago
Apple sends out gift boxes to people who can afford to get the products in the gift boxes so they continue to tell everyone on YouTube what they want people to hear. Fixed it for you.

I do wonder if those AirPods Max have usb c?
Score: 71 Votes (Like | Disagree)
NEPOBABY Avatar
21 months ago
For Halloween we were also gifted lots of scary bugs in Sonoma 14.1.
Score: 51 Votes (Like | Disagree)
SethBoy Avatar
21 months ago
That’s one way to clear out the Lightning stock
Score: 41 Votes (Like | Disagree)
picpicmac Avatar
21 months ago

Apple has sent out Halloween-themed gift boxes to some influencers
In the old days we called these things bribes.

Don't know what the kids call it these days... content for the Content Creators??
Score: 41 Votes (Like | Disagree)
2540497 Avatar
21 months ago
Lovely gesture for the rich! I’m minded to wait until any of the British based ones say anything positive and then report them to the Advertising Standards Authority for not labelling it as an #ad.

Infact I’m going to.

We got tough laws here in the UK about things like this :)
Score: 37 Votes (Like | Disagree)
iPhoneUSRx Avatar
21 months ago
Influencers makes me want to do the opposite. They’re worse than humans that sells their body for money and mask it as selling love. Influencers are so weak minded that a heavy drug abuser seems like a wise man in comparison.
Score: 30 Votes (Like | Disagree)