iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
The iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors, according to DigiTimes.
The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099. DigiTimes' forecast places the price of the iPhone 15 Pro at $1,099 to $1,199 and the iPhone 15 Pro Max at $1,199 to $1,299.
The significant price increase could suppress sales of the new Pro iPhone models this year, reduced to around 77 million units in 2023. Initial estimates placed shipments at around 83 million units. This corresponds to a wider decline in the smartphone industry of more than five percent year-on-year.
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. Pu believes the iPhone 15 Pro could be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro.
The iPhone 15 and iPhone 15 Pro models are expected to be unveiled at an Apple event on Tuesday, September 12. With that timing, pre-orders would likely take place on Friday, September 15, with launch following on Friday, September 22.
Popular Stories
Apple has agreed to pay Samsung even higher prices for RAM and storage chips starting in the first quarter of 2027, according to a DigiTimes report this week citing an earlier report from Chinese publication Jiemian News.
Apple has reportedly agreed to pay nearly $2 per Gb of DRAM and $0.33 per Gb of NAND storage. This is a 30% to 40% increase in pricing for these chips compared to what...
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
