Adobe Adds New AI-Powered Text-Based Video Editing Feature to Premiere Pro

Ahead of the 2023 NAB Show that takes place from April 15 to April 19, Adobe has announced updates to some of its Creative Cloud apps, including Premiere Pro and After Effects.

adobe text based editing
Adobe says that the new Premiere Pro is the "fastest and most reliable version" to date with background auto save, system reset options, additional GPU acceleration, and more.

The update introduces an Adobe Sensei-powered Text-Based Video Editing option that is able to automatically analyze and transcribe clips so editors can copy and paste sentences in any order they want and see them appear that way on the timeline. Videos are essentially turned into searchable transcripts with specific words and phrases able to be matched for quicker video editing.

Automatic Tone Mapping and log color detection functionality lets editors mix and match HDR footage from different sources into the same SDR project without the need to use LUTs or manually balance footage to get consistent color.

Other new features include Sequence Locking for collaborative editing, presence indicators to see who is online, and Work While Offline to allow editors to work on collaborative projects offline and later publish changes without overwriting others' work.

As for After Effects, there's a new Properties Panel that provides quicker access to key animation settings. The panel is context-sensitive, and will automatically show users the most important controls based on selections. Adobe has also included performance optimizations such as a faster timeline layer selection and multi-frame rendering of shapes, along with new keyboard shortcuts for Selectable Track Mattes.

The latest versions of Premiere Pro and After effects, including beta versions of the Text-Based Editing and Automatic Tone Mapping, will be available starting in May 2023. More information can be found on Adobe's website.

Tag: Adobe

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

BootsWalking Avatar
27 months ago
Adobe says that the new Premiere Pro is the "fastest and most reliable version" to date with background auto save, system reset options

Premiere is so reliable they added a feature to automatically back up your projects and restart the app when it crashes. This is called giving up.
Score: 15 Votes (Like | Disagree)
HobeSoundDarryl Avatar
27 months ago

Curious to see if Apple announces anything for Final Cut for NAB...would also be an appropriate time to release the Mac Pro.
"Introducing Siri AI for Final Cut Pro. We think you will love it."

Later: "Siri, open Final Cut Pro"

Siri: "I don't know what you mean by open Final Cut Pro. Here's what I found on the web for open Final Cut Pro." ;)
Score: 15 Votes (Like | Disagree)
cateye Avatar
27 months ago

Curious to see if Apple announces anything for Final Cut for NAB
haha. Sure. Just as soon as they find the one developer who still works on it, part time, on weekends.
Score: 9 Votes (Like | Disagree)
blazerunner Avatar
27 months ago

I bought Adobe stock when they purchased Figma. And it was right before AI started blowing up. As long as Adobe learns how to leverage AI in their programs, they are a safe buy for huge growth.
... humble brag about your stocks. There's more to life than just boasting about all your money.
Score: 4 Votes (Like | Disagree)
Populus Avatar
27 months ago
The revolution has just started. And it’s not going to stop.

I just hope that Apple doesn’t lose this train, because it could leave them well behind Microsoft and other companies like now Adobe.

Same goes for smaller developers, although it would greatly help them if Apple invested in iOS/macOS APIs oriented towards this new technology and making it easily available to all sorts of apps.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
27 months ago

Another nail in Final Cut Pro’s coffin. Apple’s glory days are long over. Where’s the innovation Tim Cook?
This seems a bit premature. AI contributions might be a present day novelty. I'm not aware of any AI platform with human creativity able to create a whole show or movie that will be interesting. I suspect that current AI developed to such a level would take on some noticeable patterns such that one could feel like they are seeing the same kinds of stories over and over again because the programming underpinning it lacks "soul."

A human brain in charge might notice patterns and "do something different." AI will probably just crank out the sameness and not give it a "thought."

Yes, AI might get to a point where one could ask it to create a show or movie with a unique story and manage continuity so that past shows/movies are properly remembered and influence new stories, etc. but I'm skeptical that any of the underpinning technology is even close to that level of intelligence yet. We humans don't even quite have that down yet. If we humans are doing the programming and haven't perfected continuity yet ourselves, how can we write the code that perfects it for AI?

Right now, one can ask it for what might be called fantasy creations: "Draw a combination of Mic Jagger and a Giraffe." All of that will be "fun" and interesting for a while. And then it will get old...



Creating whole stories that are consistently interesting to the biological creatures is a much more ambitious target. To get there seems like AI would have to be as conscious, creative, wise, etc as upwards of teams of humans working together. Can AI creatively come up with plot twists that work in the story but one can't see coming? Is that possible? Anything is possible. Are we there yet such that we can hammer nails in coffins? I don't think so.

Can we get to a time where AI is that rich? Probably. But that probably also potentially triggers Skynet scenarios where the then superior minds decide they no longer need the inferior minds. Like the old 'tree falling in the forest' bit, if a human is not around to appreciate that level of AI, does it ever exist? Only "it" may know eventually... and then could "it" even care? It's hard to envision the AI of a T-1000 sitting around watching I Love Lucy for "fun."

Attachment Image
Score: 3 Votes (Like | Disagree)