Adobe Adds New AI-Powered Text-Based Video Editing Feature to Premiere Pro

Ahead of the 2023 NAB Show that takes place from April 15 to April 19, Adobe has announced updates to some of its Creative Cloud apps, including Premiere Pro and After Effects.

adobe text based editing
Adobe says that the new Premiere Pro is the "fastest and most reliable version" to date with background auto save, system reset options, additional GPU acceleration, and more.

The update introduces an Adobe Sensei-powered Text-Based Video Editing option that is able to automatically analyze and transcribe clips so editors can copy and paste sentences in any order they want and see them appear that way on the timeline. Videos are essentially turned into searchable transcripts with specific words and phrases able to be matched for quicker video editing.

Automatic Tone Mapping and log color detection functionality lets editors mix and match HDR footage from different sources into the same SDR project without the need to use LUTs or manually balance footage to get consistent color.

Other new features include Sequence Locking for collaborative editing, presence indicators to see who is online, and Work While Offline to allow editors to work on collaborative projects offline and later publish changes without overwriting others' work.

As for After Effects, there's a new Properties Panel that provides quicker access to key animation settings. The panel is context-sensitive, and will automatically show users the most important controls based on selections. Adobe has also included performance optimizations such as a faster timeline layer selection and multi-frame rendering of shapes, along with new keyboard shortcuts for Selectable Track Mattes.

The latest versions of Premiere Pro and After effects, including beta versions of the Text-Based Editing and Automatic Tone Mapping, will be available starting in May 2023. More information can be found on Adobe's website.

Tag: Adobe

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

BootsWalking Avatar
29 months ago
Adobe says that the new Premiere Pro is the "fastest and most reliable version" to date with background auto save, system reset options

Premiere is so reliable they added a feature to automatically back up your projects and restart the app when it crashes. This is called giving up.
Score: 15 Votes (Like | Disagree)
HobeSoundDarryl Avatar
29 months ago

Curious to see if Apple announces anything for Final Cut for NAB...would also be an appropriate time to release the Mac Pro.
"Introducing Siri AI for Final Cut Pro. We think you will love it."

Later: "Siri, open Final Cut Pro"

Siri: "I don't know what you mean by open Final Cut Pro. Here's what I found on the web for open Final Cut Pro." ;)
Score: 15 Votes (Like | Disagree)
cateye Avatar
29 months ago

Curious to see if Apple announces anything for Final Cut for NAB
haha. Sure. Just as soon as they find the one developer who still works on it, part time, on weekends.
Score: 9 Votes (Like | Disagree)
blazerunner Avatar
29 months ago

I bought Adobe stock when they purchased Figma. And it was right before AI started blowing up. As long as Adobe learns how to leverage AI in their programs, they are a safe buy for huge growth.
... humble brag about your stocks. There's more to life than just boasting about all your money.
Score: 4 Votes (Like | Disagree)
Populus Avatar
29 months ago
The revolution has just started. And it’s not going to stop.

I just hope that Apple doesn’t lose this train, because it could leave them well behind Microsoft and other companies like now Adobe.

Same goes for smaller developers, although it would greatly help them if Apple invested in iOS/macOS APIs oriented towards this new technology and making it easily available to all sorts of apps.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
29 months ago

Another nail in Final Cut Pro’s coffin. Apple’s glory days are long over. Where’s the innovation Tim Cook?
This seems a bit premature. AI contributions might be a present day novelty. I'm not aware of any AI platform with human creativity able to create a whole show or movie that will be interesting. I suspect that current AI developed to such a level would take on some noticeable patterns such that one could feel like they are seeing the same kinds of stories over and over again because the programming underpinning it lacks "soul."

A human brain in charge might notice patterns and "do something different." AI will probably just crank out the sameness and not give it a "thought."

Yes, AI might get to a point where one could ask it to create a show or movie with a unique story and manage continuity so that past shows/movies are properly remembered and influence new stories, etc. but I'm skeptical that any of the underpinning technology is even close to that level of intelligence yet. We humans don't even quite have that down yet. If we humans are doing the programming and haven't perfected continuity yet ourselves, how can we write the code that perfects it for AI?

Right now, one can ask it for what might be called fantasy creations: "Draw a combination of Mic Jagger and a Giraffe." All of that will be "fun" and interesting for a while. And then it will get old...



Creating whole stories that are consistently interesting to the biological creatures is a much more ambitious target. To get there seems like AI would have to be as conscious, creative, wise, etc as upwards of teams of humans working together. Can AI creatively come up with plot twists that work in the story but one can't see coming? Is that possible? Anything is possible. Are we there yet such that we can hammer nails in coffins? I don't think so.

Can we get to a time where AI is that rich? Probably. But that probably also potentially triggers Skynet scenarios where the then superior minds decide they no longer need the inferior minds. Like the old 'tree falling in the forest' bit, if a human is not around to appreciate that level of AI, does it ever exist? Only "it" may know eventually... and then could "it" even care? It's hard to envision the AI of a T-1000 sitting around watching I Love Lucy for "fun."

Attachment Image
Score: 3 Votes (Like | Disagree)