Adobe Adds New AI-Powered Text-Based Video Editing Feature to Premiere Pro
Ahead of the 2023 NAB Show that takes place from April 15 to April 19, Adobe has announced updates to some of its Creative Cloud apps, including Premiere Pro and After Effects.

Adobe says that the new Premiere Pro is the "fastest and most reliable version" to date with background auto save, system reset options, additional GPU acceleration, and more.
The update introduces an Adobe Sensei-powered Text-Based Video Editing option that is able to automatically analyze and transcribe clips so editors can copy and paste sentences in any order they want and see them appear that way on the timeline. Videos are essentially turned into searchable transcripts with specific words and phrases able to be matched for quicker video editing.
Automatic Tone Mapping and log color detection functionality lets editors mix and match HDR footage from different sources into the same SDR project without the need to use LUTs or manually balance footage to get consistent color.
Other new features include Sequence Locking for collaborative editing, presence indicators to see who is online, and Work While Offline to allow editors to work on collaborative projects offline and later publish changes without overwriting others' work.
As for After Effects, there's a new Properties Panel that provides quicker access to key animation settings. The panel is context-sensitive, and will automatically show users the most important controls based on selections. Adobe has also included performance optimizations such as a faster timeline layer selection and multi-frame rendering of shapes, along with new keyboard shortcuts for Selectable Track Mattes.
The latest versions of Premiere Pro and After effects, including beta versions of the Text-Based Editing and Automatic Tone Mapping, will be available starting in May 2023. More information can be found on Adobe's website.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...