Apple Announces Japanese New Year Promotion With Limited-Edition AirTag

In celebration of the Japanese New Year, Apple will be holding a two-day promotion that offers customers in Japan a free Apple gift card worth up to ¥32,000 with the purchase of an eligible Apple product on January 2 and January 3.

Apple Japanese New Year 2023
Gift card amounts will range from ¥4,000 for second-generation AirPods and other accessories to ¥32,000 for the 14-inch and 16-inch MacBook Pro.

In addition to a gift card, the first 30,000 customers in Japan who purchase a new iPhone 13, iPhone 13 mini, iPhone 12, or iPhone SE from Apple during the promotion will receive a limited-edition AirTag with a Year of the Rabbit engraving for 2023.

Apple has shared full terms and conditions for the promotion with additional details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag, so make sure to complete the purchase on Apple's website. The promotion will also be available at Apple's retail stores in Japan.

Apple has run a Japanese New Year promotion for many years. Last year's promotion offered a limited-edition AirTag for the Year of the Tiger.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

purplerainpurplerain Avatar
31 months ago
Modern Gen Z Japan and South Korea culture is the best. Very fashionable, trendy, amazing generation of film makers, always inventing new foods. They love Apple.
Score: 8 Votes (Like | Disagree)
macsplusmacs Avatar
31 months ago
I like bunnies.

?
Score: 7 Votes (Like | Disagree)
JapanApple Avatar
31 months ago
In Japan, we don't get many special event sales or incentives. Unlike the rest of the world, we don't get black Friday sales extreme, Giftcards happen every rabbit year ( joke ) seldomly. it's limited to what is allowed. It's nice to see. But Japanese buyers don't have many chances to get discounted items from apple. we more than less pay full price. It's nice to see this happening here. ty for bringing this up. I try the airtag. the rest pass.
Score: 5 Votes (Like | Disagree)
SilverWalker Avatar
31 months ago

In Japan, we don't get many special event sales or incentives. Unlike the rest of the world, we don't get black Friday sales extreme, Giftcards happen every rabbit year ( joke ) seldomly. it's limited to what is allowed. It's nice to see. But Japanese buyers don't have many chances to get discounted items from apple. we more than less pay full price. It's nice to see this happening here. ty for bringing this up. I try the airtag. the rest pass.
Well, there is always Kakaku, but yeah Apple themselves don't do much for consumers here in Japan. Still, I've always found the warrantee service really good. Fixing batteries and that sort of thing has always been sorted out quickly, and usually not cost much. The first time I ever went to Apple Ginza for a bad battery in my MB Pro 17 Core (the first Intel) they just gave me a new battery. Couldn't believe it.

As for the rabbit air tags - this is a half joke, but I do wonder - do we have to take these to the shrine for 'recycling' at the end of next year and then buy new ones with the next year's animal? We do it with omamori, and other things we buy from shrines, and they are all related to the new year, just as these Rabbit Airtags are.
Score: 4 Votes (Like | Disagree)
JapanApple Avatar
31 months ago

Are you joking? Do you know how much product is cheaper in Japan, than the rest of the world?? Compare your car prices to Australia or your groceries for starters..?‍♂️
?LOL, you're assuming it with Buy with foreign currency.
You living in japan with japan monies ( like I am) it's not all as your say.
Score: 3 Votes (Like | Disagree)
ilikewhey Avatar
31 months ago

iPhone 13, iPhone 13 mini, iPhone 12, or iPhone SE
trying to clear inventory? why not the 14 and 14 pro ?
Score: 3 Votes (Like | Disagree)