Apple Store in Greater Boston Area Struck by Vehicle, Several Casualties Reported

Apple Derby Street in the Boston suburb of Hingham, Massachusetts was struck by a vehicle on Monday morning, according to local ABC affiliate WCVB. The report claimed that multiple people were injured and said first responders and ambulances were on scene.

Apple Derby Street incident

Image Credit: WCVB

Shortly before 11 a.m. local time, a black SUV crashed through the store's glass facade at a high rate of speed and ended up at the back wall of the store, witnesses said. As of Monday afternoon, WCVB reported that one person has died and at least 19 people were taken by ambulance to area hospitals, with four of the victims in critical condition.

In a media briefing on Monday afternoon, local police and fire department officials said the driver of the vehicle is in police custody and there is an active criminal investigation, but they declined to provide further details at the time.

Update: Apple has issued the following statement to WCVB in response to the incident:

We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store. Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident. We are doing everything we can to support our team members and customers at this very difficult time.

Apple says the Derby Street store is closed until further notice.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

TMRJIJ Avatar
22 months ago

Self-driving Tesla?

Someone upset with the Genius bar "repair" estimate? ;)

Ban cars.

Apple: Crash detection is a hit. And just to prove it we drove an SUV into one of our stores!

I'll show myself out. Thanks

Actually that’s the new drive thru apple is testing.
People were hurt. Now is probably not the best time for jokes.
Score: 61 Votes (Like | Disagree)
ProfessionalFan Avatar
22 months ago
I can't believe how many people in here are making jokes about this. I hope you're children who don't know better because otherwise, well I have no words.

Wishing the best for all those involved.
Score: 40 Votes (Like | Disagree)
erikkfi Avatar
22 months ago
I’m glad so many are using this tragic situation as an opportunity to post an easy joke.
Score: 39 Votes (Like | Disagree)
MathersMahmood Avatar
22 months ago
Damn hope those injured recover and aren’t seriously wounded.
Score: 28 Votes (Like | Disagree)
syawin Avatar
22 months ago

Someone upset with the Genius bar "repair" estimate? ;)
Wow, really sensitive; I'm sure everyone affected by this tragedy appreciates your snarky comment.
Score: 27 Votes (Like | Disagree)
UltimateSyn Avatar
22 months ago
I was just in that plaza last night and in that Apple Store the other day. Hope everybody is ultimately okay.
Score: 24 Votes (Like | Disagree)