Could Apple's Next Product Announcement Finally Be an AR/VR Headset?

Apple is no longer expected to announce any new Apple silicon Macs during the remainder of this year, according to reports. With no new Macs on the horizon for 2022, Apple's product lineup is "set" for the rest of the year, according to the company's CEO Tim Cook. Now, all eyes are on 2023.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

Apple released many new products in 2022, including a completely redesigned MacBook Air, the iPhone 14 and ‌iPhone‌ 14 Pro, new iPads, the Apple Watch Ultra, and more. One product missing from Apple's list of 2022 announcements is the company's long-rumored AR/VR headset, which has been in development for several years.

The development of Apple's headset, which may be called "Apple Reality Pro," has ramped up in the last year, and Apple's finally expected to unveil the headset next year after multiple delays. According to Apple analyst Ming-Chi Kuo, a reliable source for supply chain-related information, Apple will announce the headset in a few months' time during an event in January of 2023.

Other reliable sources have all indicated the headset will be announced sometime next year. Still, other than Kuo's report, no further information on when exactly Apple may decide to announce it has been reported. If Kuo's information is proven accurate, it would be the first Apple event in January since a special event in 2010, where Steve Jobs announced the iPad.

The headset will be Apple's biggest product announcement since the original Apple Watch, so Apple may decide to dedicate an entire event to the headset rather than including it at another event, such as WWDC.

For the last three years, a headset reveal at WWDC has remained a possibility since the announcement of the headset will likely include the revealing of realityOS, an entirely new operating system and platform for developers that will run on Apple's future AR/VR products.

Apple's last event of 2022 was in September for the ‌iPhone‌ 14, the new AirPods Pro, and a new lineup of Apple Watch models. Bloomberg's Mark Gurman reported last month that Apple had canceled plans to hold another event this fall in October dedicated to new iPads and Mac models. In a recent Power On newsletter, Gurman said that Apple held off with another event this year to save "marketing energy for the Reality Pro headset debut next year."

When the headset does get announced, it could be one of Apple's most expensive products. The headset is expected to be a niche product targeted at developers and high-end professionals, with a price tag of around $3,000. Apple is already working on a cheaper model of the headset, which will be followed by a pair of augmented reality glasses later this decade.

Do you think Apple's AR/VR headset is the next product announcement from Apple? Let us know in the comments.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...

Top Rated Comments

Pakaku Avatar
35 months ago
I'm just looking forward to it because the sooner they announce it, the sooner we can finally stop using that awful concept image...
Score: 40 Votes (Like | Disagree)
1557750 Avatar
35 months ago
Couldn’t care less about the goggles.

I’m just excited to see the snowboard that comes with them.
Score: 17 Votes (Like | Disagree)
maflynn Avatar
35 months ago
I'm of the opinion that VR is a solution in search of a problem. So many companies have tried and failed in this arena.

I've seen reports that people in facebook hate the metaverse. I'm sure there's lots of varied reasons for that, but my take away is that its not enhancing someone's work but detracting.
Score: 13 Votes (Like | Disagree)
Sciomar Avatar
35 months ago

AR is part of the metaverse.
Let's not start that association up, everything needs to distance itself from that company. Apple needs to really hit this one out of the park and set itself apart.
Score: 9 Votes (Like | Disagree)
BvizioN Avatar
35 months ago
VR I do not care so much, AR I am interested. But based on a lack of leaks I doubt any of these are close to being announced anytime soon IMO.
Score: 7 Votes (Like | Disagree)
Karma*Police Avatar
35 months ago
If they do release it next year, it’ll be when the recession is in full swing.

Probably not the best time to launch an overpriced toy with limited benefits.

Also, a metaverse with only a handful of rich single guys doesn’t sound like much fun if you ask me.
Score: 7 Votes (Like | Disagree)