Deals: 2021 Apple TV 4K Hits New Record Low Price at $99.99

Apple's 2021 32GB Apple TV 4K has hit a new all-time low price today on Amazon, available for $99.99, down from its original price of $179.00. This beats the previous record low price that we tracked during Prime Early Access by about $5.

Apple TV Deals 22 Feature Multi0012Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple announced a new model of the Apple TV 4K earlier this week, and it starts at just $129 for 64GB. While this makes the 2021 64GB model harder to recommend (it's currently $119.99 on Amazon), if you're okay with a previous-generation device and want to save money, today's sale on the 2021 32GB Apple TV 4K is a great deal.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
iPhone 17e Feature 1

iPhone 17e: All the Rumors So Far

Thursday October 2, 2025 4:55 am PDT by
Earlier this year, Apple released the $599 iPhone 16e – a budget-friendly late addition to its iPhone 16 series and a replacement for its long-running entry-level iPhone SE line. Given the iPhone 17 lineup has now launched, can we expect an iPhone 17e anytime soon? If you're holding out for a more affordable device with the 17 moniker attached, here's everything we know so far about the...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...

Top Rated Comments

Juicy Box Avatar
39 months ago

Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Having used both, the user experience is so much better on the ATV, well worth the money, especially if only getting it for one TV.

But, completely understand why someone would rather pay only $25 for something that can do 70% of what an $100 device can do.
Score: 7 Votes (Like | Disagree)
Regbial Avatar
39 months ago
The faster chip would actually mean more if Apple actually showed interest in it's gaming division. They practically have all they need (except maybe an official controller) to make a good (and convenient) gaming console but they seem clueless with gaming in general and gaming marketing.
Score: 6 Votes (Like | Disagree)
locovaca Avatar
39 months ago

A12 chip while the new one has A15
My a10 atv is still as fast as day 1. For media consumption an a12 is still overkill.
Score: 2 Votes (Like | Disagree)
Crow_Servo Avatar
39 months ago

I had no idea my old Apple TV had a fan -- did anyone ever hear a fan sound?
Must be really quiet. I never knew either, until they talked about removing it. lol
Score: 2 Votes (Like | Disagree)
Spock Avatar
39 months ago

So odd they would continue to sell this side by side with the new one. Maybe they discontinue it when the new one is available?
This is Amazon, not Apple..
Score: 2 Votes (Like | Disagree)
egga94 Avatar
39 months ago
Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Score: 2 Votes (Like | Disagree)