Deals: 2021 Apple TV 4K Hits New Record Low Price at $99.99

Apple's 2021 32GB Apple TV 4K has hit a new all-time low price today on Amazon, available for $99.99, down from its original price of $179.00. This beats the previous record low price that we tracked during Prime Early Access by about $5.

Apple TV Deals 22 Feature Multi0012Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple announced a new model of the Apple TV 4K earlier this week, and it starts at just $129 for 64GB. While this makes the 2021 64GB model harder to recommend (it's currently $119.99 on Amazon), if you're okay with a previous-generation device and want to save money, today's sale on the 2021 32GB Apple TV 4K is a great deal.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

Juicy Box Avatar
43 months ago

Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Having used both, the user experience is so much better on the ATV, well worth the money, especially if only getting it for one TV.

But, completely understand why someone would rather pay only $25 for something that can do 70% of what an $100 device can do.
Score: 7 Votes (Like | Disagree)
Regbial Avatar
43 months ago
The faster chip would actually mean more if Apple actually showed interest in it's gaming division. They practically have all they need (except maybe an official controller) to make a good (and convenient) gaming console but they seem clueless with gaming in general and gaming marketing.
Score: 6 Votes (Like | Disagree)
43 months ago

A12 chip while the new one has A15
My a10 atv is still as fast as day 1. For media consumption an a12 is still overkill.
Score: 2 Votes (Like | Disagree)
Crow_Servo Avatar
43 months ago

I had no idea my old Apple TV had a fan -- did anyone ever hear a fan sound?
Must be really quiet. I never knew either, until they talked about removing it. lol
Score: 2 Votes (Like | Disagree)
Spock Avatar
43 months ago

So odd they would continue to sell this side by side with the new one. Maybe they discontinue it when the new one is available?
This is Amazon, not Apple..
Score: 2 Votes (Like | Disagree)
egga94 Avatar
43 months ago
Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Score: 2 Votes (Like | Disagree)