Deals: 2021 Apple TV 4K Hits New Record Low Price at $99.99

Apple's 2021 32GB Apple TV 4K has hit a new all-time low price today on Amazon, available for $99.99, down from its original price of $179.00. This beats the previous record low price that we tracked during Prime Early Access by about $5.

Apple TV Deals 22 Feature Multi0012Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple announced a new model of the Apple TV 4K earlier this week, and it starts at just $129 for 64GB. While this makes the 2021 64GB model harder to recommend (it's currently $119.99 on Amazon), if you're okay with a previous-generation device and want to save money, today's sale on the 2021 32GB Apple TV 4K is a great deal.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

Juicy Box Avatar
40 months ago

Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Having used both, the user experience is so much better on the ATV, well worth the money, especially if only getting it for one TV.

But, completely understand why someone would rather pay only $25 for something that can do 70% of what an $100 device can do.
Score: 7 Votes (Like | Disagree)
Regbial Avatar
40 months ago
The faster chip would actually mean more if Apple actually showed interest in it's gaming division. They practically have all they need (except maybe an official controller) to make a good (and convenient) gaming console but they seem clueless with gaming in general and gaming marketing.
Score: 6 Votes (Like | Disagree)
locovaca Avatar
40 months ago

A12 chip while the new one has A15
My a10 atv is still as fast as day 1. For media consumption an a12 is still overkill.
Score: 2 Votes (Like | Disagree)
Crow_Servo Avatar
40 months ago

I had no idea my old Apple TV had a fan -- did anyone ever hear a fan sound?
Must be really quiet. I never knew either, until they talked about removing it. lol
Score: 2 Votes (Like | Disagree)
Spock Avatar
40 months ago

So odd they would continue to sell this side by side with the new one. Maybe they discontinue it when the new one is available?
This is Amazon, not Apple..
Score: 2 Votes (Like | Disagree)
egga94 Avatar
40 months ago
Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Score: 2 Votes (Like | Disagree)