Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'

The iPhone 14 and ‌iPhone‌ 14 Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo.

iphone 14 iphone 14 plus in hand
In his latest post on Medium, Kuo explained that the ‌iPhone‌ 14 Pro and ‌iPhone‌ 14 Pro Max have seen "neutral" and "good" pre-order results compared to the ‌iPhone‌ 13 Pro and ‌iPhone‌ 13 Pro Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently "unclear" whether Apple will increase shipment forecasts of its Pro models, but there is a "growing" chance that it will cut orders of the ‌iPhone‌ 14 and ‌iPhone‌ 14 Plus, which currently account for around 45 percent of the entire lineup's shipments.

The ‌iPhone‌ 14 and ‌iPhone‌ 14 Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the ‌iPhone‌ 14 and ‌iPhone‌ 14 Plus are worse than those of the third-generation ‌iPhone‌ SE and the ‌iPhone‌ 13 mini. He noted that Apple cut orders of both the third-generation ‌iPhone‌ SE and the ‌iPhone‌ 13 mini in the first half of 2022 due to low demand.

If demand for the two standard models do not improve, Apple may cut ‌iPhone‌ 14 and ‌iPhone‌ 14 Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's ‌iPhone‌ 14 Pro models will likely see the start of declining revenue in September and October as a result.

For ‌iPhone‌ 14 Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest ‌iPhone‌ lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year."

All four of the ‌iPhone‌ 14 models were announced by Apple last week and have been available to pre-order since September 9. The ‌iPhone‌ 14, ‌iPhone‌ 14 Pro, and ‌iPhone‌ 14 Pro Max are set to launch on Friday, September 16, and the ‌iPhone‌ 14 Plus will launch on Friday, October 7.

Related Forum: iPhone

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

eilavid Avatar
37 months ago
it failed because the price went up by 260 euros
Score: 176 Votes (Like | Disagree)
WiiDSmoker Avatar
37 months ago
13 to the 14 is basically the same phone. Glad it’s failing.
Score: 121 Votes (Like | Disagree)
MacDevil7334 Avatar
37 months ago
Seems to validate the theory that the Mini failed because Apple forced people to choose between size and Pro features. I would have bought a Mini Pro in a heartbeat.
Score: 117 Votes (Like | Disagree)
mnsportsgeek Avatar
37 months ago
Apple makes the same phone 2 years in a row and they wonder why nobody wants it if they make it a little bigger?
Score: 113 Votes (Like | Disagree)
solarmon Avatar
37 months ago
I don’t want to have to buy new pants with bigger pockets, just to carry my phone. I will, however, buy the 13 mini before it goes away.
Score: 105 Votes (Like | Disagree)
Doebldodl Avatar
37 months ago
In my place, iPhone 14 is 200 EUR more expensive than iPhone 13, with a very small set of new features. That's hard to justify.
Score: 102 Votes (Like | Disagree)