Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'

The iPhone 14 and ‌iPhone 14‌ Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo.

iphone 14 iphone 14 plus in hand
In his latest post on Medium, Kuo explained that the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max have seen "neutral" and "good" pre-order results compared to the iPhone 13 Pro and ‌iPhone 13 Pro‌ Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently "unclear" whether Apple will increase shipment forecasts of its Pro models, but there is a "growing" chance that it will cut orders of the ‌iPhone 14‌ and ‌iPhone 14‌ Plus, which currently account for around 45 percent of the entire lineup's shipments.

The ‌iPhone 14‌ and ‌iPhone 14‌ Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the ‌iPhone 14‌ and ‌iPhone 14‌ Plus are worse than those of the third-generation iPhone SE and the iPhone 13 mini. He noted that Apple cut orders of both the third-generation ‌iPhone SE‌ and the ‌iPhone 13‌ mini in the first half of 2022 due to low demand.

If demand for the two standard models do not improve, Apple may cut ‌iPhone 14‌ and ‌iPhone 14‌ Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's ‌iPhone 14 Pro‌ models will likely see the start of declining revenue in September and October as a result.

For ‌iPhone 14‌ Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year."

All four of the ‌iPhone 14‌ models were announced by Apple last week and have been available to pre-order since September 9. The ‌iPhone 14‌, ‌iPhone 14 Pro‌, and ‌iPhone 14 Pro‌ Max are set to launch on Friday, September 16, and the ‌iPhone 14‌ Plus will launch on Friday, October 7.

Related Roundups: iPhone 14, iPhone 14 Pro
Related Forum: iPhone

Top Rated Comments

eilavid Avatar
3 weeks ago
it failed because the price went up by 260 euros
Score: 175 Votes (Like | Disagree)
WiiDSmoker Avatar
3 weeks ago
13 to the 14 is basically the same phone. Glad it’s failing.
Score: 120 Votes (Like | Disagree)
MacDevil7334 Avatar
3 weeks ago
Seems to validate the theory that the Mini failed because Apple forced people to choose between size and Pro features. I would have bought a Mini Pro in a heartbeat.
Score: 116 Votes (Like | Disagree)
mnsportsgeek Avatar
3 weeks ago
Apple makes the same phone 2 years in a row and they wonder why nobody wants it if they make it a little bigger?
Score: 113 Votes (Like | Disagree)
solarmon Avatar
3 weeks ago
I don’t want to have to buy new pants with bigger pockets, just to carry my phone. I will, however, buy the 13 mini before it goes away.
Score: 105 Votes (Like | Disagree)
Doebldodl Avatar
3 weeks ago
In my place, iPhone 14 is 200 EUR more expensive than iPhone 13, with a very small set of new features. That's hard to justify.
Score: 102 Votes (Like | Disagree)

Related Stories

iphone x vs 14 pro feature

Trading in Your iPhone for a New iPhone 14? Here's How Much It's Worth

Thursday September 8, 2022 9:43 am PDT by
Pre-orders for the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max open up tomorrow, and if you're one of the many customers upgrading from an older iPhone, you may be considering your options for trade-in. Apple has a popular trade-in program that gives customers a certain amount of credit off the purchase of a new iPhone based on which model they hand in and its condition....
iphone 14 iphone 14 plus in hand feature

iPhone 14 Plus Facing No Delay Nearly a Week After Pre-Orders Opened Amid Reports of Low Demand

Thursday September 15, 2022 5:17 am PDT by
The iPhone 14 Plus, Apple's 6.7-inch non-Pro iPhone, is facing no delays for delivery nearly a week after pre-orders opened, indicating demand for the new model may be low. Pre-orders for all models of the iPhone 14 lineup opened last Friday, with delivery for all models except the iPhone 14 Plus beginning tomorrow. While delivery estimates for the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro ...
iPhone 14 and 14 Pro Pre Orders Live Feature

iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, and AirPods Pro 2 Now Available for Pre-Order

Friday September 9, 2022 5:00 am PDT by
Apple is now accepting pre-orders for the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, and the AirPods Pro 2, with orders accepted through the online storefront and the Apple Store app. The Apple Store app is often the quickest way to get a pre-order in as it is typically up ahead of when the website comes up. Pre-orders are available in more than 30 countries and regions...
iPhone 14 Pro models in hand

iPhone 14 Pro Delivery Estimates Begin Slipping Into October

Friday September 9, 2022 6:43 am PDT by
Shortly after Apple started accepting pre-orders for all four iPhone 14 models, delivery estimates are beginning to slip into October on its online store in the U.S. and select other countries. Exact availability varies by configuration ordered. Many customers who managed to work around issues with Apple's online store and place an order quickly are set for launch day delivery. iPhone 14,...
iphone 14 lineup

iPhone 14 and iPhone 14 Pro Launch in Over 20 More Countries Later This Week

Monday September 19, 2022 12:00 pm PDT by
iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are set to launch in over 20 additional countries and territories on September 23, including Malaysia, Turkey, Bahrain, Kuwait, Oman, and others. Apple has not provided a complete list of the countries. In Mexico, pre-orders for the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max will begin on September 23 and the devices will launch September...
apple iphone 14 preorder

Apple Now Letting Customers 'Get Ready' for iPhone 14 Launch With Pre-Order Setup

Wednesday September 7, 2022 5:01 pm PDT by
Following the debut of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max, Apple is letting customers get ready for pre-orders, which will begin on Friday, September 9 at 5:00 a.m. Pacific Time. With the Apple Store app on the iPhone, prospective buyers select their preferred phone, confirm their status with their carrier, add accessories, select an AppleCare+ plan, and add ...
iphone 14 iphone 14 plus in hand feature

Apple Reportedly Scaling Back iPhone 14 Production as Customers Opt for Pro Models

Thursday September 22, 2022 6:19 am PDT by
Apple is reportedly scaling back production of the new iPhone 14 due to seemingly low demand for the latest iPhone, which features the same design as last year's iPhone and a one-year-old chip. According to supply chain employees who spoke to ITHome, Foxconn, who is Apple's largest supplier, has been instructed to dismantle at least five production lines that were previously making the...
f1654537364

iOS 16 Drops Support for iPhone 6s, iPhone 7, Original iPhone SE and More

Monday June 6, 2022 10:58 am PDT by
Apple's newly announced iOS 16 operating system is compatible with many of the iPhones that are able to run iOS 15, but it does drop support for some older devices, including the iPhone SE, the iPhone 6s, the iPhone 6s Plus, the iPod touch, and the iPhone 7 and iPhone 7 Plus. According to Apple, iOS 16 will be available only on the iPhone 8 and later, with a full compatibility list below: ...

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...