Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022

Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond.

code con cook ive powell jobs
Responding to a question from Swisher about what they believe Jobs would think about the current state of the world, Powell Jobs opined that he would not have been happy about the polarization that increasingly dominates discourse.

I would say not only the polarization, not only the fact that people are really coming to blows within families and communities and our country, but also just that he loved our country so much.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

It was very important to him to be able to give something back to the human experience, and I think he would not be quiet about it.

On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:

Steve really ingrained in the company in the early days the importance of privacy, and it has only grown with every year that has passed since then. I think it was at D8 that he spoke about privacy here, in 2010 I think it was, and he put it in such eloquent and simple terms.

It means asking people's permission, asking them repeatedly, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy takes a backseat, and you have this sort of surveillance kind of mode everywhere, that this is a world where people begin to do less and think less. They begin to alter their behavior because they know they're being watched. And this is not a world that any of us want to live in.

I think he saw that, and saw that well, and I have every reason to believe that he would have put up a good arguments in good fights along the way.

Ive spoke a bit about care in design and how he and Steve believed in taking great care with even the smallest details because it was the right thing to do.

I think it's easier to understand carelessness which is I see it being a disregard for people, you know. Carelessness to me is just seeing people as a potential revenue stream, not the reason to work immoderately hard to really express your love and appreciation for the rest of the species.

So for us in our practice of design, I think care is very often felt, and not necessarily seen. And I think, and I know it's something that I think the three of us feel strongly about that sort of care, that is, I mean Steve talks about the carpenter, the cabinet maker that would finish the back of the drawer, and it's that you're bothered beyond whether something is actually publicly seen.

You do it not because there's an economic interest. You do it because it's the right moral decision and I think it's, I think, particularly as a designer. I think it's very often in the very small quiet things like worrying about how you package a cable.

Yeah, I worry about that ever such a lot. And Steve wrote about that a lot as well. And I think it's that sort of that preoccupation when you're set there on a Sunday afternoon worrying about the power cable that's packaged as a zigzag thing and you're going to take that little wire tie off when you're set there on a Sunday afternoon worrying about this isn't really very good.

The only reason, I think you're very aware that the reason you are there is because I think, our species deserves better.

Additional discussion topics included Steve's outlook on the genesis of creation, his structure for Apple that persists to this day, his belief that Apple should own its primary technologies, and more.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

btrach144 Avatar
42 months ago

It must be exhausting talking about "What Jobs would think" all the time
Steve was a big motivator for me to get into tech. I looked up to him to a degree.

Steve Jobs died nearly 11 years ago. The world has changed so much. Tech has changed so much. I’m not really sure asking what he would think about current design/politics/leadership would be really appropriate.

So much has changed. This interview seems like a bit much.

But I lost my dad last year. Nobody seems to want to hear me talk about him because his death makes them uncomfortable. So I at least hope this brings 3 of his friends some comfort to talk with each other about their special friend.
Score: 13 Votes (Like | Disagree)
symphony Avatar
42 months ago
I've never seen Jony Ive in an interview or on stage before, always in a white vacuum.
Score: 12 Votes (Like | Disagree)
antnythr Avatar
42 months ago
It must be exhausting talking about "What Jobs would think" all the time
Score: 10 Votes (Like | Disagree)
abowlby Avatar
42 months ago
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul while a potentially polarizing read was definitely an interesting look at two of the four souls on that stage.
Score: 7 Votes (Like | Disagree)
macduke Avatar
42 months ago
Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
Score: 6 Votes (Like | Disagree)
steve09090 Avatar
42 months ago
If anyone has ever opened a MacBook Air or Pro and especially the Mac Pro, they realise how much of the "Back of the Drawer" effort has been put in. Apple redefined design into good design. All of the other manufacturers had to follow suit just to get their devices as thin. Before that, everyone else was just lazy (poor design).
Score: 6 Votes (Like | Disagree)