Failed Unlimited Movie Ticket Service MoviePass Relaunching in September

Subscription movie ticket service MoviePass first launched in 2017, offering subscribers unrestricted movie access for $9.99 per month. MoviePass was providing customers with debit cards and paying full price for each movie ticket despite the low monthly fee, and the effort ultimately failed catastrophically within a matter of months.

moviepass return
MoviePass had been counting on deals with movie theaters and revenue from customer data, but by mid-2018, MoviePass was out of money and had to resort to limiting movie access, raising prices, and temporarily shutting down. After months of questionable policy changes, MoviePass shut down in September 2019, but now the service is set to return.

MoviePass is planning to launch a new beta service "on or around" September 5, 2022. A waitlist for the beta service is set to open on August 25 at 9:00 a.m. Eastern Time, and customers can join the waitlist at that point.

According to an FAQ section on the MoviePass website, the upcoming service will feature three pricing tiers at $10, $20, and $30. Each level will get a certain amount of credits to be able to be used toward movies each month, with MoviePass promising more details in the future.

The launch will happen in waves, and MoviePass says the launch determination will be weighted on level of engagement from the waitlist in each market.

Prior MoviePass subscribers will receive complimentary bonus credits to their accounts when they join the new service.

It is not clear how MoviePass will survive this time around nor what the service will be able to offer that's not already available from other theaters. Companies like Alamo Drafthouse, Cinemark, Showcase, Showplace ICON, Regal, and AMC all offer subscription-based movie passes.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
maxresdefault

The MacRumors Show: Leaks Reveal What Apple Products Are Coming Next

Friday October 3, 2025 8:05 am PDT by
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
ipad pro 2024

Next iPad Pro to Have Two Key Features, But One Rumor Still Uncertain

Sunday October 5, 2025 7:00 am PDT by
The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM. Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768. The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...

Top Rated Comments

EnderTW Avatar
41 months ago
who goes to the theaters anymore?
Score: 15 Votes (Like | Disagree)
MrENGLISH Avatar
41 months ago
Thanks, but no thanks. I'll pass.
Score: 14 Votes (Like | Disagree)
Ken Linger Avatar
41 months ago
MoviePass 2: This time, it's personal
Score: 12 Votes (Like | Disagree)
BootsWalking Avatar
41 months ago
I've see this movie before - you're not going to like the ending.
Score: 12 Votes (Like | Disagree)
Amazing Iceman Avatar
41 months ago
30 years ago I would have used MoviePass to the max, most likely spending whole days watching movies.


We go to our local Dolby Theater when there’s something new we want to see. With Dolby Vision, Atmos, and seat rumblers it can be breathtaking. There’s just 2 of us, so $50 all in… and it’s only a few times each year.
Nothing beats home: 85" TV, AirPods Max, AppleTV, Comfy couch, and no bloody exit signs!

CEO probably took a few semesters of advanced math to realize it can't be unlimited for $10.00.
Score: 8 Votes (Like | Disagree)
thirstydirt Avatar
41 months ago
Following in Steve Jobs' footprints, the original founder got kicked out of his own company. The new owners tainted the brand with their "questionable policy changes." He was able to buy back the company after it went bankrupt. Hopefully he can turn it around into something cool again. I think there is still a place for movie theaters. I prefer seeing some new movies in the theater.
Score: 7 Votes (Like | Disagree)