Apple Increases Prices in Japan by Up To 25%

Apple today increased the price of iPhone, iPad, and Apple Watch models in Japan by up to 25 percent.

iphone 13 display
The price hikes, first reported by Nikkei Asia, have been triggered by a fall in the value of the yen and a widening interest rate gap between Japan and the United States.

The ‌iPhone‌ 13 previously started at 98,800 yen (~$730) in Japan, but now costs 117,800 yen (~$870), an increase of almost 20 percent. The latest ‌iPhone‌ SE with 64GB of storage now costs 5,000 yen (~$37) more than before at 62,800 yen (~$464). The 128GB ‌iPhone‌ 13 Pro now costs 22,000 yen (~$162) more than before at 144,800 yen (~$1,069).

Apple raised the prices of Macs in Japan last month by over 10 percent alongside the launch of the M2 MacBook Pro, so no Mac product lines were further increased in price today, although ‌iPad‌ and iPad Air models increased by 10,000 yen (~$74) each.

Tag: Japan

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....

Top Rated Comments

JackLeBoul Avatar
43 months ago
It's to bad it never works the other way.....

Countries which currencies that appreciate against the USD never gets a cut, Apple simply pockets the difference.
Case in point, Swiss Francs is up +70% the last 20 years but we never got a price reduction.

Attachment Image
Score: 44 Votes (Like | Disagree)
mtrm Avatar
43 months ago

That's a hell of a price jump. Were they underpriced significantly before? Is inflation even more out of control in Japan than it is in the UK?
Japan has an historically low inflation, especially since the late 90ies. They’ve been in deflation for quite some time during the 2000s, and they have actually been trying to push it up. Contrary to what many may believe, deflation is not good, and will kill economic activity (why buy or invest now, if you can do it for cheaper later).
As such, they definitely aren’t having any inflationary spiral right now. Just for comparison, the IMF projects that the inflation in the UK will be 7.4% this year and less than 1% in Japan. (Both figures are from April, so I’d say they are widely outdated by now).
I believe these price adjustments are mainly due to interest rate differences (as the FED began rising interest rates), which made the JPY depreciate (or the USD appreciate).

Sorry for the very technical analysis! I love economics :)
Score: 25 Votes (Like | Disagree)
JackLeBoul Avatar
43 months ago

this chart its pointless. if swiss apple prices are similar to those in EU or US, that's fine. Do u expect to have a 70% cheaper iphone only because CHF gained +70% over USD in TWENTY years? This proves nothing
What do you mean pointless? I work as a currency trader ;)

Apple always raises it prices when a country's currency drops against its base currency (USD).
Last time it did so with the Turkish Lira a few months ago. Why, because it need to repatriate those revenues in USD and can not / will not expose itself to currency losses. (Apple does generally not engage in currency hedging)

The Swiss franc has for 20 years have gone up against the USD, yet our price ratio to US store has stayed the same.
2002: 1 USD = 1.75 CHF
2022: 1 USD = 0.95 CHF
Score: 21 Votes (Like | Disagree)
Psychicbob Avatar
43 months ago
25% is big enough to hurt sales substantially
Score: 18 Votes (Like | Disagree)
owidhh Avatar
43 months ago

That's a hell of a price jump. Were they underpriced significantly before? Is inflation even more out of control in Japan than it is in the UK?
Inflation has historically been quite low in Japan. The issue currently is the tumbli value of the yen, went from like 109 JPY per dollar to 135. So this is Apple adjusting.
Score: 15 Votes (Like | Disagree)
Yrmmont Avatar
43 months ago
I’ll wait until the recession hits and fewer people are purchasing (and pricing is lower).
Score: 15 Votes (Like | Disagree)