Hands On: Mission's USB Power Cable Lets You Plug Your Apple TV Directly Into Your TV Set

If you hate cord clutter, then you're going to want to watch our latest YouTube video, which highlights Mission's USB Power Cable for the Apple TV because it lets you plug Apple's set-top box right into a USB port on your TV.


Priced at $24.99, the USB Power Cable from Mission is a neat little accessory that lets you do away with your ‌Apple TV‌ power cable. If you have a modern TV set that has USB ports, you can get away with plugging your ‌Apple TV‌ into your TV set rather than having a separate power adapter.

If you're thinking that there's no way a USB port can power an ‌Apple TV‌ continuously, you're partially correct. The USB Power Cable is actually a 2000mAh battery pack that is powered by the TV's USB port. It stores excess power from the USB port and then releases it when the ‌Apple TV‌ requires more power than the USB port can source.

So by default, the Mission Power Cable is using passthrough energy to power the ‌Apple TV‌, and then backup battery power when power demands are higher. Mission says that it's able to run an ‌Apple TV‌ for hours without issue, and that was true in our testing.

The cable and the battery pack can be mounted on the back of the television set for a no-mess cordless look that's ideal for streamlining your entertainment setup, and it is universally compatible with TVs that have a USB port.

What do you think of this ‌Apple TV‌ cord management solution? Let us know in the comments.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...

Top Rated Comments

roland.g Avatar
46 months ago
Solving a problem that doesn't exist. Cord clutter? Look at that brick you are introducing and bundling up in the process.
Score: 63 Votes (Like | Disagree)
zorinlynx Avatar
46 months ago
This has got to be the most convoluted product I've ever seen! Your TV needs power already. There's a power outlet nearby that it's plugged into.

Just run the ATV power cord along the same path? Why bother with all this? And it has a battery that can fail too!
Score: 35 Votes (Like | Disagree)
BF1M Avatar
46 months ago
Replace a cord, with a cord! What groundbreaking thing will they come up with next?
Score: 21 Votes (Like | Disagree)
nathan_reilly Avatar
46 months ago
I think 1 wire is as bad as 2 wires. you can sheath two wires into one sheath. Make it wireless and I will be impressed. I am picturing museum installations or similar.

*edit* I also think this is just advertising, and not news.
Score: 19 Votes (Like | Disagree)
Mr. Awesome Avatar
46 months ago
Creative solution to a nonexistent problem
Score: 18 Votes (Like | Disagree)
bigcat318 Avatar
46 months ago
When I read the title I thought this was going to power the AppleTV over the HDMI cord and then I would be impressed.
Score: 11 Votes (Like | Disagree)