Apple Store Down Ahead of New iPad Air and iPhone SE Pre-Orders

Apple's online store is down ahead of iPad Air and iPhone SE pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.
apple store down

The new ‌iPhone‌ SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the back of the ‌iPhone‌ 13 and ‌iPhone‌ 13 Pro.

The device's new 12MP Wide camera system offers a range of improvements and computational photography features including Deep Fusion, Photographic Styles, Portrait Mode, and Smart HDR 4.

The new ‌iPhone‌ SE contains the same A15 Bionic chip from the ‌iPhone‌ 13 and ‌iPhone‌ 13 Pro. With a 6-core CPU, the A15 Bionic means that the ‌iPhone‌ SE is 1.8x faster than the ‌iPhone‌ 8. The 16-core Neural Engine, aimed at machine learning tasks, performs 15.8 trillion operations per second, making it 26x faster than ‌iPhone‌ 8. The 4-core GPU delivers 2.2x faster speed than the ‌iPhone‌ 8.

The A15 Bionic also gives the new ‌iPhone‌ SE longer battery life than the previous-generation and older 4.7-inch ‌iPhone‌ models despite having a compact form-factor and 5G connectivity. It continues to support fast charging and be compatible with Qi-certified chargers for wireless charging.

The new ‌iPhone‌ SE is available in two new colors, Midnight and Starlight, alongside PRODUCT(RED). The new ‌iPhone‌ SE starts at $429, up from $399 on the 2020 model, and is available with 64GB, 128GB, and 256GB of storage. Preorders begin on Friday, March 11, with the first devices shipping on March 18.

Available in a new array of colors, the new ‌‌iPad Air‌‌ features Apple's Ultra Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and 5G on the cellular models.

In terms of the ‌M1‌'s pure performance, the 8-core CPU delivers up to 60% faster performance, and the 8-core GPU delivers up to 2x faster graphics performance compared to the previous ‌‌iPad Air‌‌. That makes it faster than the fastest competitive tablet, and 2x as fast as the best-selling Windows laptop in its price range, according to Apple.

The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, enabling it to support a range of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution. Lastly, the new ‌‌iPad Air‌‌ supports the second-generation Apple Pencil.

The new ‌‌iPad Air‌‌ is priced from $599. It is available in 64GB and 256GB configurations, and comes in space gray, starlight, pink, purple, and blue colors. The new ‌‌iPad Air‌‌ is available to pre-order on Friday, March 11, and will be available from March 18.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Neutral)
Related Forums: iPad, iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

Jim Lahey Avatar
50 months ago
I'm surprised Cook hasn't put an end to this theatre yet. Imagine the amount of polishing cloths they could sell during the hours that the store is artificially closed :oops:
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago

Are you torn between devices? Colors?
Colors! LOL, might just order the iPhone 13 Pro Max 1TB Alpine green. I'm not too sure. I need to see what it looks like in the real world.
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago
I don't think I'll be able to go to sleep tonight. Will definately be placing an order for something. Just not sure what tho. Apple, I'm ready to give you my money :)
Score: 3 Votes (Like | Disagree)
kstotlani Avatar
50 months ago
This is coming in between me checking delivery status of my MacBook Pro M1 Max BTO every single hour. I have been doing this for 6 weeks already.
Score: 2 Votes (Like | Disagree)
JPack Avatar
50 months ago
SE3 battery capacity is 12% bigger than SE2. Pretty decent upgrade for $29 more.
Score: 2 Votes (Like | Disagree)
freedomlinux Avatar
50 months ago

I'm surprised Cook hasn't put an end to this theatre yet. Imagine the amount of polishing cloths they could sell during the hours that the store is artificially closed :oops:
I'm sure Apple has done the research and calculated how much negative impact there is from closing the store. My guess:

* Minimal - people who can't order right now will order later, so the sale is not lost
* People who are trying to track an existing order get annoyed
Score: 2 Votes (Like | Disagree)