If you weren't a fan of Apple's Smart Case that comes with the AirPods Max, high-end luxury brand Gucci is here for you with its own case for the headphones priced at $980.
Gucci's "Ophidia case for AirPods Max" is an online exclusive that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.'"
Gucci says the case is made from environmentally friendly materials, features a shoulder strap, brown leather details, and a snap button to secure the AirPods Max in place. Like many AirPods Max accessories, Gucci's case exposes the AirPods Max's canopy allowing for easy carrying.
AirPods Max is priced at $550, meaning Gucci's case is nearly double the cost of the product it is designed for. Gucci does offer another case for standard headphones that costs $920, but it isn't designed for the AirPods Max specifically.
Tuesday March 24, 2026 11:41 am PDT by Joe Rossignol
AirPods Max 2 will be available for pre-order on Apple.com and in the Apple Store app starting this Wednesday, March 25 in the U.S. and more than 30 other countries and territories. Apple said the headphones will launch in early April, but it has yet to provide a specific release date. In the U.S., AirPods Max remain priced at $549.
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Wednesday March 25, 2026 6:01 am PDT by Juli Clover
Apple is accepting pre-orders for the AirPods Max 2 headphones that were introduced on March 16, with a purchase option now available on the Apple.com website.
In the U.S., Apple's online store lists a delivery timeframe of April 1 to April 3.
Priced at $549, the AirPods Max 2 feature the same design as the original AirPods Max, but Apple updated the over-ear headphones with an H2 chip...
The $549 AirPods Max 2 are set to launch tomorrow, and ahead of the debut of the new over-ear headphones, Apple sent a pair for MacRumors videographer Dan Barbera to check out.
Subscribe to the MacRumors YouTube channel for more videos.
With the new H2 chip in the AirPods Max, Apple says Active Noise Cancellation is 1.5x better than the ANC in the prior-generation model, and ANC is indeed...
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
How do people even buy Gucci? It's not just price. I just looked at their website. Moused over a few bags and looked at the clothes.
Not only are they unbelievably expensive. They're also incredibly tacky. It's like they took the worst stuff that ever came out of the 60s through 80s and put a huge price tag on it.
All the shots of models with bags look horrible. The models look like they are hating life for dressing up in those absurd outfits.
This is how awful the brand is. Pulled from their website.
Edit: I didn't bother to price it. But that ensemble is probably $5K to $8K.
