Apple Targeting Indie Director Over 'Apple-Man' Film Title Trademark

Apple is unhappy with the "Apple-Man" title that indie film director Vasyl Moskalenko is planning to use for a comedy film that's in development, with the Cupertino company opposing Moskalenko's "Apple-Man" trademark registration application. (via iPhone in Canada).

apple man film trademark
Moskalenko in 2020 launched a successful Kickstarter project for "Apple-Man," an action comedy film that's about a part-human part-apple superhero who can levitate apples, and now that the film is in post-production, Apple is taking issue with the "Apple-Man" name. In a YouTube video, Moskalenko explains that Apple opposed the Apple-Man trademark and "initiated trial proceedings," sending him a 467-page document "full of lawyer terminology."


"My film has nothing to do with Apple corporation," Moskalenko says in the video. "I've never mentioned anything about MacBooks, iPhones, iPads and so on. Not a single word." Moskalenko says that his movie is about apples, "the fruits." Apple appears to be concerned that consumers will think "Apple-Man" is associated with or approved by Apple.

In an appeal to Apple, Moskalenko says that he has "nothing but respect" for the company, and that his film is in no way related to the iPhone, MacBooks, or other Apple products.

Dear Apple company, I understand that you want to protect your business and your product from any negative impact in any possible way, but under no circumstances do I have any intent to harm your brand with my movie. There are no negative associations or negative connotations with this production.

And I would be happy to forward you a final cut to judge for yourself. I'm not going to produce cell phones, computers, software, anything that might be deemed to conflict with your brand. I just want to make a comedy movie about a superhero with a super power that is related with everyone's favorite fruit.

Moskalenko says that he is "open to any negotiations" and hopes that he can reach an agreement with Apple. He also told ‌iPhone‌ in Canada that he is worried he'll have to spend his Kickstarter money on litigation.

Should his trademark registration be denied, Moskalenko is also concerned that Apple would be able to demand that the film is deleted following its release. "It actually looks like trademark bullying," he said to ‌iPhone‌ in Canada.

Apple has gotten involved in other major trademark disputes over designs that seem to have little relation to the company. Last year, Apple opposed the trademark of Prepear because the pear-shaped logo looked too much like Apple's own logo. Prepear and Apple were able to settle the issue after Prepear made small tweaks to the leaf design of the pear.

Top Rated Comments

macsorcery Avatar
11 months ago
can we not eat apples now?
Score: 56 Votes (Like | Disagree)
BGPL Avatar
11 months ago
Apple is a bully. There's nothing on that movie poster that would make anyone think the movie is about Steve Jobs or Apple. And no one has any interest in making a movie about Tim.
Score: 56 Votes (Like | Disagree)
Naraxus Avatar
11 months ago
Oh go **** YOURSELF Apple. How completely absurd
Score: 45 Votes (Like | Disagree)
arvinsim Avatar
11 months ago
Lay off it, Apple.
Score: 34 Votes (Like | Disagree)
julesme Avatar
11 months ago
Copyright is not the same as trademark. He is free to name the movie whatever he wants in the United States, as there is typically no copyright protection for titles of books, movies, etc.

On the other hand, trademarks are strictly enforced, and if he tries to register a trademark, then Apple (the computer company) has every right to defend their own trademark to the extent that there is any potential conflict, which seems highly unlikely in this case.

Broadly speaking, it's not clear why he needs a trademark at all. The lack of a trademark will not prevent him from releasing a film, book, etc...
Score: 22 Votes (Like | Disagree)
centauratlas Avatar
11 months ago
Usually a trademark owner has to defend their mark or they'd lose their proprietary interest in the mark.

I agree it seems a little excessive in this case, but that's how the law works - defend it or potentially lose it. e.g. laches etc in trademark law.
Score: 20 Votes (Like | Disagree)

Related Stories

dji action cam

Hands-On With DJI's Action 2 Camera and Mic

Friday February 25, 2022 10:37 am PST by
Back in November, camera and drone company DJI released its Action 2 Camera, introducing an interchangeable and adaptive magnetic design for accessories, a lighter weight chassis, camera improvements, and other updates for those who want to film their adventures. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we went hands-on with the DJI Action 2 to...
tim cook apple park

Tim Cook Reportedly Attending the Oscars on Sunday

Friday March 25, 2022 7:55 am PDT by
Apple CEO Tim Cook will attend the 94th Academy Awards ceremony on Sunday as Apple TV+ is nominated for several Oscar awards, according to the former editor of The Hollywood Reporter and founding partner of Puck, Matthew Belloni. Cook's attendance at the event is due the fact that Apple is nominated for a total of six Oscar awards. The six nominations include best picture for the film...
maxresdefault

Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year

Thursday January 20, 2022 3:02 pm PST by
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
comcast apple tv

Apple TV+ Launching for Comcast Xfinity Customers Starting Today

Monday March 7, 2022 8:01 am PST by
Apple and Comcast today announced that Apple TV+ will be available across Xfinity X1, Xfinity Flex, and XClass TV on all eligible devices starting today and in the coming days. As part of the expansion of TV+ across Comcast services, Apple will be offering Xfinity customers access to the "first seasons of many of its most popular shows, as well as the blockbuster Apple Original film...
moment iphone 13 case

MacRumors Giveaway: Win a $500 Gift Card From Moment

Friday March 25, 2022 9:17 am PDT by
For this week's giveaway, we've teamed up with Moment to offer MacRumors readers a chance to win a $500 gift card that can be used to purchase anything from the Moment site, including the company's MagSafe accessories, iPhone camera lenses, iPhone cases, camera bags, microphones, and more. Moment bills itself as the marketplace for photographers and filmmakers, and the site has long been...
maxresdefault

Apple Shares 'A Dozen Eggs' Shot on iPhone Video

Thursday November 18, 2021 1:08 pm PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...
chris evans scarlett johansson

Scarlett Johansson and Chris Evans to Star in Apple TV+ Movie 'Ghosted'

Monday August 30, 2021 4:11 am PDT by
Apple TV+ has another high-profile movie project in the works, reports Deadline. Titled "Ghosted," the upcoming romantic action adventure will star Chris Evans and Scarlett Johansson. The movie will be directed by Dexter Fletcher (director of "Rocketman") and produced by Skydance studios, with a script by Paul Wernick and Rhett Reese, the writers of the Deadpool films and "Zombieland," and...
apple tv plus tragedy of macbeth

Apple's 'The Tragedy of Macbeth' to Premiere at the London Film Festival

Monday August 23, 2021 11:11 am PDT by
Upcoming Apple TV+ movie "The Tragedy of Macbeth" is set to premiere at the BFI London Film Festival on the final day of the event, Sunday, October 17. Apple also plans to offer preview screenings of the film at London Film Festival partner cinemas across the UK. Written by Joel Coen, "The Tragedy of Macbeth" is set to star Denzel Washington and Frances McDormand. Filmed entirely in black ...

Popular Stories

iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...