Apple Highlights iPhone 13 Battery Life and Durability in New Ads - MacRumors
Skip to Content

Apple Highlights iPhone 13 Battery Life and Durability in New Ads

by

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his iPhone 13 up on his bike and then cruises around the neighborhood capturing a long video.


At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's iPhone," reads the video description for the ad.

In the second spot, titled "Run Baby Run," a toddler plays with an iPhone 13, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The iPhone survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's iPhone."


The "Relax, it's iPhone" series is not new, and Apple has shared other videos in this series to preview Find My, the iPhone's durability, and other features. Apple has used the "Relax, it's iPhone" tagline for both the iPhone 12 and the iPhone 13.

Tag: Apple Ads

Popular Stories

youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Read Full Article • 22 comments
Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Read Full Article • 23 comments
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Read Full Article • 173 comments

Top Rated Comments

J
JMO1
57 months ago
Didn't apply say attaching your phone to your bike, motorcycle, or scooter could ruin your camera sensor. This doesn't seem all that Durable haha
Score: 14 Votes (Like | Disagree)
Darajavahus Avatar
Darajavahus
57 months ago
Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
TheYayAreaLiving 🎗️
57 months ago
Apple is on a roll with these commercials. I love them. Not going to lie about the battery life on my iPhone 13 Pro Max. It has been astonishing. 💫 🌟



Attachment Image
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
Mr. Dee
57 months ago
I think a cheap no brand Android would have been more appropriate for a child.
Score: 6 Votes (Like | Disagree)
4
44267547
57 months ago
Haha. The ‘Doin laps’ in the cul-de-sac was funny. Seems like something I would’ve done for hours when I was a kid to procrastinate from doing homework.
Score: 5 Votes (Like | Disagree)
JM Avatar
JM
57 months ago

Sadly, being aggrieved for the tiniest things at the drop of a hat is now the new normal on social media. It's a badge of honor for many.

Yup. It’s the norm. It’s also a just another indicator of why Internet forums are not an accurate representation with more vitriol over an iPhone ad. I have the appreciation of enjoying the creativity behind the ad, but some would rather be angry at Apple behind the keyboard. Bizarre really.
Whoah there 🤣🤣🤣 this seems like an overreaction to a perfectly sensible post by someone with an opinion that asked a question.

Perhaps answering their question would be more helpful and contribute to an enjoyable MR experience, than to be condescending and pretend they can’t read your comments.

My goodness 🤣🤣🤣


Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
And in fact, I agree it wouldn’t be exactly false advertisement, but rather misdirection revolving around this new screen. I wouldn’t exactly call an incredibly easy to scratch screen “durable”.

Give me an unscratchable screen any day that’s more breakable…
Score: 4 Votes (Like | Disagree)
Read All Comments