In celebration of the Japanese New Year, Apple has revealed a two-day promotion that will offer customers in Japan a free Apple gift card worth up to ¥24,000 with the purchase of an eligible Apple product on January 2 and January 3.
In addition to a gift card, Apple said the first 20,000 customers in Japan who purchase a new iPhone 12, iPhone 12 mini, or iPhone SE during the promotion will also receive a limited-edition AirTag with a custom-designed engraving.
The exact gift card values for each eligible product are as follows:
¥3,000 for AirPods (2nd generation), AirPods (3rd generation), Beats Flex, Beats Studio Buds, Apple Pencil (2nd generation), AirTag (4-pack), and select other accessories
¥6,000 for iPhone 12, iPhone 12 mini, or iPhone SE (plus a limited-edition AirTag for the first 20,000 customers who place an order)
¥6,000 for Apple Watch Series 3, Apple Watch SE, AirPods Pro, Apple TV 4K, Apple TV HD, Beats Studio3 Wireless, Beats Solo3 Wireless, Powerbeats Pro, and Magic Keyboard for iPad Pro
¥12,000 for iPad Pro, MacBook Air, 13-inch MacBook Pro, and Mac mini
¥24,000 for 27-inch iMac
Apple has shared full terms and conditions for the promotion with more details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag for reasons unclear, so make sure to order through Apple's online store.
Here's a look at the limited-edition AirTag celebrating 2022 as the Year of the Tiger:
Through the free Today at Apple program, customers can also celebrate the Japanese New Year by creating handmade holiday cards.
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
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Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
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Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
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In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
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Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
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Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
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Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
I thought the point was for these things not to be seen
That's only if you're using it to stalk someone or follow them back home to steal their car.
If you use it for your keys, luggage, kid(s), etc., then it will be seen. That's why Apple has a keyring, luggage tag, and other accessories (like the $300 AirTag Hermès Bag Charm ? ) for it.
