More Users Trust Amazon and Google to Handle Their Personal User Data Than Apple, Survey Suggests

According to a new survey, more users trust Amazon and Google to handle their personal user data and internet browsing activity than Apple, while users overwhelmingly distrust Facebook, TikTok, and Instagram.

apple privacy
The survey conducted by The Washington Post sampled over 1,000 internet users in the U.S. about how much they trust Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to "responsibly" handle their user data and browsing activity.

Users were polled on whether they trust the companies and platforms "a great deal," "a good amount," "not much," or "not at all," with users also able to state they had no opinion of a given company.

Among respondents, 18% said they trust Apple "a great deal," while Google and Amazon scored 14%. But in the "a good amount" category, Amazon took the lead with 39%, Google with 34%, and Apple trailing with 26%. Combining the two positive categories, Apple's overall net positive score was 44%, lagging behind Google's 48% and Amazon's 53%.

internet trust survey
On the negative side, survey data indicated that out of Amazon, Apple, Google, and Microsoft, 40% of those surveyed said they don't trust Facebook at all to handle their user data. Facebook took the crown for being the least trustworthy out of all those listed. A separate survey last week revealed a similar sentiment amongst users, naming Facebook, now known as Meta, as the worst company of 2021.

Apple tied Amazon for the best net negative score at 40%, with Microsoft coming in at 42% and Google at 47%.

Internet users were also asked about targeted online advertising, with 82% saying they find targeted online ads annoying, 74% finding them invasive, and only 27% finding them helpful. One of Apple's most controversial and talked-about privacy measures introduced in recent years is App Tracking Transparency, which indirectly aims to limit the annoying and invasive ads seemingly disliked by most users.

App Tracking Transparency (ATT) requires apps to ask for users' consent before tracking them across other apps and websites. For users opted out of the tracking, apps and data brokers such as Facebook have fewer data points to show users targeted advertising online. Facebook has lobbied against ATT, calling it harmful to small businesses that rely on ads to keep afloat.

Tag: Privacy

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...

Top Rated Comments

sunapple Avatar
49 months ago
Hard evidence users have no clue about their privacy.
Score: 162 Votes (Like | Disagree)
Apple_Robert Avatar
49 months ago
The survey shows there a lot of dumb and ignorant tech users.
Score: 78 Votes (Like | Disagree)
Mlrollin91 Avatar
49 months ago
Ah, yes. Trust the company that makes its money by selling your data. Makes perfect sense!
Score: 73 Votes (Like | Disagree)
Madhatter32 Avatar
49 months ago
Google and Amazon over Apple? Seriously? As George Carlin used to say, "never underestimate the power of stupid people in large groups."
Score: 55 Votes (Like | Disagree)
aplnub Avatar
49 months ago
I don't trust any of them. Apple has ruined their privacy high ground. At least FB and Amazon didn't parade around holier then though about it.
Score: 50 Votes (Like | Disagree)
adamjackson Avatar
49 months ago
It's good to see it visualized this way. The No opinion category is what put Apple behind Amazon which means not enough people know how massively intrusive Amazon is and how massively privacy conscious Apple is by comparison.

A few journalists have blocked traffic to Amazon's IP block on their computer and found the internet is basically not usable. This isn't a privacy violation in itself but it shows how much control Amazon has on the global internet.

EDIT: here's an article back in 2019 - https://gizmodo.com/i-tried-to-block-amazon-from-my-life-it-was-impossible-1830565336
Score: 42 Votes (Like | Disagree)