Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States.
While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their Reels to the Facebook audience, but doing so is entirely in a creator's control. Reels on Facebook can consist of effects, text, music, and more. Facebook's concept of Reels is wholly inspired by TikTok and follows its lead in featuring short, "entertaining," and trend-making videos.
With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators — whether they’re just starting out or already have a large following — will have more ways to express themselves, grow their communities and reach new audiences.
Reels on Facebook can consist of music, audio, effects, and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.
Facebook also today announced it would be offering a new bonus program for content creators in hopes of spurring-up more Reels content on its platform. Reels in Facebook will be available starting today in the United States on iOS and Android.
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.
From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.
There will be Apple Watch updates, faster Vision...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color."
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are...
Sunday August 24, 2025 12:40 pm PDT by Joe Rossignol
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.
Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have ...
Monday August 25, 2025 4:22 am PDT by Tim Hardwick
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
On this week's episode of The MacRumors Show, we talk through what to expect from the Apple Watch SE 3, Series 11, and Ultra 3, and whether it's worth holding off on an upgrade until next year.
Subscribe to The MacRumors Show YouTube channel for more videos
The third-generation Apple Watch SE is rumored to feature a larger display (perhaps like the Apple Watch Series 7), the S11 chip, and...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
