Apple this week continued distributing new firmware for the AirTags that first rolled out in August. There have been several minor releases with different build numbers, and behind the scenes, those tweaks were to meter the number of people who were seeing the AirTag update at one time.
The last version, for example, with a build number of 1A291e changed nothing other than the rate limit on the percentage of AirTags users getting the update. That update set the limit to 25 percent, and another build released yesterday (1A291f) removes the deployment limit entirely, so all users should now be able to get the firmware update.
A portion of people will have already received the new firmware, but anyone who had not should see their AirTags updating over the next few days. There's still no word on what's included in the AirTags firmware, and no new features have been found so it likely focuses on bug fixes and other under-the-hood improvements.
It is not clear why Apple has metered the release of the AirTags firmware update, but it may have to do with the over-the-air distribution method.
Apple does not provide an option to force an AirTag update, as it's something that's done over-the-air through a connected iPhone. To make sure the update happens, you can put your AirTag in range of your iPhone, but you have to wait for the firmware to roll out to your device.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
