Apple this week continued distributing new firmware for the AirTags that first rolled out in August. There have been several minor releases with different build numbers, and behind the scenes, those tweaks were to meter the number of people who were seeing the AirTag update at one time.
The last version, for example, with a build number of 1A291e changed nothing other than the rate limit on the percentage of AirTags users getting the update. That update set the limit to 25 percent, and another build released yesterday (1A291f) removes the deployment limit entirely, so all users should now be able to get the firmware update.
A portion of people will have already received the new firmware, but anyone who had not should see their AirTags updating over the next few days. There's still no word on what's included in the AirTags firmware, and no new features have been found so it likely focuses on bug fixes and other under-the-hood improvements.
It is not clear why Apple has metered the release of the AirTags firmware update, but it may have to do with the over-the-air distribution method.
Apple does not provide an option to force an AirTag update, as it's something that's done over-the-air through a connected iPhone. To make sure the update happens, you can put your AirTag in range of your iPhone, but you have to wait for the firmware to roll out to your device.
Tuesday September 9, 2025 10:59 am PDT by Joe Rossignol
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
Tuesday September 9, 2025 8:55 am PDT by Jordan Golson
Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro unveiled, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating...
Tuesday September 9, 2025 12:23 pm PDT by Joe Rossignol
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Apple today unveiled the iPhone Air, an all-new kind of iPhone featuring an ultra-thin design.
The iPhone Air is just 5.6mm thick, making it the thinnest iPhone ever. The frame is made of titanium with a polished mirror finish. The device features Ceramic Shield 2 with 3x better scratch resistance and 4x better crack resistance, on both sides of the device for the first time. Apple says that ...
Apple is preparing to launch two versions of the AirPods Pro 3 over 2025 and 2026, according to a Weibo leaker.
Yesterday, supply chain analyst Ming-Chi Kuo reported that Apple is planning to debut the AirPods Pro 3 this year. They could arrive as soon as this week at Apple's "Awe dropping" event.
Crucially, Kuo added that Apple is planning to introduce a successor to this year's AirPods ...
Thursday September 11, 2025 4:01 am PDT by Tim Hardwick
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more.
