Apple Decreasing App Store Prices in the UK, South Africa, and Many European Countries
Apple today told developers that it is updating App Store pricing in some countries due to taxes and changes in foreign exchange rates.
Over the course of the next few days, app and in-app purchase pricing is set to decrease in South Africa, the United Kingdom, and all territories that use the Euro currency. Pricing of auto-renewable subscriptions will not change.
Apple is increasing prices in Georgia and Tajikistan due to new value-added taxes of 18 percent, and there will be an increase in proceeds developers collect in Italy due to a change with the Digital Services Tax effective rate.
Apple says that once the changes go into effect, the Pricing and Availability section of My Apps for developers will be updated. Developers can change the price of apps and in-app purchases in App Store Connect at any time.
Popular Stories
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23.
While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the App Store if developers fail to act.
The updated 1.2...
Apple today announced it is Indie Games Week on the App Store, in celebration of the "incredible catalog of imaginative games made by independent teams with big dreams."
Apple said seven acclaimed indie games are debuting on the App Store. No Man's Sky will be making its mobile debut on iPhone and iPad on October 28, and the six other games are Sifu, Vampire Crawlers, Little Kitty, Big City, 9 ...
